--- title: H1 2019's Top Ads description: The list of commercials for H1 2019, as ranked by Creative Attention Score. TVision uses cutting-edge technology to uncover TV performance data. image: https://www.tvisioninsights.com/hubfs/volvo-follow-no-one.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # H1 2019's Top Ads August 15   |   Insights *TVision uncovered which brands had the greatest TV Attention and which ads had the greatest creative attention breakthrough.*  By examining TV engagement metrics like **Attention**,** **we can better understand what's working best — and why. We looked back at the first half of 2019 and identified the top ads overall, and for men and women. See the full list below, with videos of the top performers. **Want to see who the other top-performing brands, ads, and shows are for 2019?** [Download TVision's TV Engagement Report for H1 2019](https://info.tvisioninsights.com/tv-performance-report-h1-2019) TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. To learn more about TVision's metrics, methodology, competitive benchmarks, or even specific breakdowns, [contact us for the data to solve your brand needs](https://www.tvisioninsights.com/contact-us).     **TVision's Top Ads, by Attention** To rank H1 2019's top 5 ads, we leveraged** Creative Attention Score** (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. And since only TVision can measure person-level data, we broke out **H1 2019's Top Ads for Women** and** H1 2019's Top Ads for Men**.  **H1 2019's Top Ads - Overall** **#1: Volvo - 'Follow No One' **(*114.0 Creative Attention Score*): Throughout the commercial, Volvo paired a narrated reading of an E.E. Cummings quote on individuality with images of the open road, successfully capturing the feelings of escape and adventure its luxury sedan is meant to inspire.** ** ** ** **#2: Bounty - 'Chopsticks' **(*112.0 Creative Attention Score*): It turns out dumplings, cute dogs, and Bounty are a recipe for attention. The comedic story keeps viewers paying attention until the real "winner" is revealed. ** ** **#1: Frito-Lay - 'Hero' **(*111.4 Creative Attention Score*): This horror story of surprise snack duty has a happy ending for the soccer-team hero, thanks to the Frito-Lay Variety Pack. With cute kids and great dance moves, viewers of all ages - though especially millennials - paid high attention. ** ** ** ** | **TVision's Top Ads (by Attention, Overall)** **H1 2019** | | | | --- | --- | --- | | **Brand ** | **Ad Name** | **Creative Attention Score* (CAS)** | | 1. Volvo | 'Follow No One' | 114.0 | | 2. Bounty | 'Chopsticks' | 112.0 | | 3. Frito-Lay | 'Hero' | 111.4 | | 4. Dawn | 'More Than Just Dishes' | 109.4 | | 5. Home Depot | 'Latest Innovations' | 109.4 |   **H1 2019's Top Ads - Women** **#1: Dawn - 'More Than Just Dishes' **(117.4* Creative Attention Score, Women Only*): This Brand Power + Dawn commercial shows how Dawn can be used beyond doing dishes. While the ad made the Top 5 for both men and women, it especially resonated well with women, as shown in the video below.     | **TVision's Top Ads (by Attention, Women)** **H1 2019** | | | | --- | --- | --- | | **Brand** | **Ad Name** | **Creative Attention Score* (CAS)** | | 1. Dawn | 'More Than Just Dishes' | 117.4 | | 2. Volvo | 'Follow No One' | 114.6 | | 3. Marriott Bonvoy | 'Bonvoy!' | 113.8 | | 4. Tide Pods | 'A Foolproof Clean' | 112.0 | ** H1 2019's Top Ads - Men** **#1: Volvo - 'Follow No One' **(*114.0 Creative Attention Score*): Throughout the commercial, Volvo paired a narrated reading of an E.E. Cummings quote on individuality with images of the open road, successfully capturing the feelings of escape and adventure its luxury sedan is meant to inspire.     | **TVision's Top Ads (by Attention, Men)** **H1 2019** | | | | --- | --- | --- | | **Brand** | **Ad Name** | **Creative Attention Score* (CAS)** | | 1. Volvo | 'Follow No One' | 113.1 | | 2. Volkswagen | 'Moving' | 110.7 | | 3. Wells Fargo | 'LuLu & Lobo Need a Space Just for Them' | 110.2 | | 4. Walmart | 'Famous Cars' | 108.6 |   **Want to see who the other top-performing brands, ads, and shows are for 2019?** [Download TVision's TV Engagement Report for H1 2019!](https://info.tvisioninsights.com/tv-performance-report-h1-2019)     --- **Metrics & Methodology** ***TV Attention:*** The percentage of ad impressions where a viewer was in the room for two or more seconds. [Learn more about TV Attention here](https://www.tvisioninsights.com/what-is-tv-viewability). ***Creative Attention Score (CAS):*** The index of ad attention compared to the average attention of all other creative that aired in the same commercial pods. Also known as "Creative Breakthrough." Learn more about TVision creative measurement [here](https://www.tvisioninsights.com/tv-viewability-for-creative). How does TVision measure what was once unmeasurable? [Learn more about our TV measurement methodology here](https://www.tvisioninsights.com/resources/measuring-tv-viewability-presence-impressions-and-person-level). [![New call-to-action](https://no-cache.hubspot.com/cta/default/3023204/b1dd1b2d-4e4c-4a96-8ceb-876b85b9cfc7.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/b1dd1b2d-4e4c-4a96-8ceb-876b85b9cfc7) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![2019 H1 Report ](https://no-cache.hubspot.com/cta/default/3023204/0723022d-934a-4fbc-8b96-2b2716a74c56.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/0723022d-934a-4fbc-8b96-2b2716a74c56) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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