--- title: How Well Do Pharma Brands Capture Attention on TV? description: TVision's Pharma Industry Engagement Report shows which pharma brands are capturing ad attention and making the most of their TV investments. image: https://www.tvisioninsights.com/hubfs/LP%20Header-1.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog  |   Insights # How Well Do Pharma Brands Capture Attention on TV? September 30   |   Blog  |   Insights If you’ve switched on the TV lately, odds are you’ve been prompted to ask your doctor if a given prescription brand is right for you. The 60-second TV spot has long served as a key pillar of pharmaceutical companies’ marketing strategies. Now with health care taking center stage, these companies are in a unique position to engage their audiences and [have increased their TV spend accordingly](https://www.fiercepharma.com/special-report/top-10-ad-spenders-big-pharma-for-2020). So what does it take for pharma marketers to break through and make the most of these investments? To find out, TVision analyzed viewer engagement with prescription health ads across the TV landscape to see where pharma companies are reaching the most engaged audiences and which creatives are keeping viewers’ eyes on the screen. Here are just a few of the insights you can find in our new [Pharma Industry Engagement Report](https://info.tvisioninsights.com/pharma-report-2021). ### The Prescription Brands that are Winning Attention So far this year, AstraZeneca, Amgen, and AbbVie’s prescription brands topped the list of TV ads that were most effective at keeping viewers’ eyes on the screen. ![Top Pharma Brands by Attention](https://www.tvisioninsights.com/hs-fs/hubfs/Top%20Pharma%20Brands%20by%20Attention.png?width=2798&name=Top%20Pharma%20Brands%20by%20Attention.png)   ### Pharma Brands Capture Attention in Daytime TV and Procedural Dramas The program in which the ad airs can have a major impact on the attention it receives. Pharmaceutical brands often choose programming in primetime spots like reality TV or action & drama entertainment to run their ads. But there are other program types winning high attention for pharma. We analyzed the TV Attention & Audience Size for hundreds of TV programs where pharma companies advertised their prescription brands and uncovered that ads that air during daytime TV programs—especially game shows and soap operas—as well as primetime procedural dramas captured the most attention across the pharma industry in Q1- Q3 2021. Meanwhile, reality TV shows showed comparatively lower attention. ### Want more insights? Download the full [Pharma Industry Engagement Report ](https://info.tvisioninsights.com/pharma-report-2021)to see which specific TV programs are winning the highest attention for Pharma and discover which creative elements grab the most attention during prescription drug ads. [![New call-to-action](https://no-cache.hubspot.com/cta/default/3023204/54b12124-90c1-4110-8b89-12e78ddfa346.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/54b12124-90c1-4110-8b89-12e78ddfa346) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. Let us help keep you in the know. - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_in.png)](https://www.linkedin.com/company/TVision-Insights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_tw.png)](https://twitter.com/TVisionInsights) - [![](https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/ico_social_fb.png)](https://www.facebook.com/TVisionInsights) © 2026 TVision Insights. All Rights Reserved. [Privacy Policy](https://www.tvisioninsights.com/tvision-privacy-policy-overview) | [TVision Japan](https://tvisioninsights.co.jp/)