The Top CTV Shows in February 2022

Whether you are a marketer looking to identify promotional opportunities across CTV, a content creator trying to understand the content that breaks through to capture attention, or a streaming app executive researching the content that drives engagement across apps, TVision's CTV analysis provides relevant data. We're able to make apples-to-apples comparisons of performance across all apps - even the CTV walled gardens.

What engaged viewers best in February 2022 on CTV? Market leader Netflix dominated our list for Share of Time Spent with their break-out hit "Inventing Anna" and returning seasons of "Sweet Magnolia" and "Ozark." In fact, the app swept the Share of Time Spent category claiming all five spots on the list.

In the lists below we cover several important CTV metrics: Share of Time Spent, Attention, Co-Viewing, and Bingeing. Read on to see the top five shows in each of these categories.

Separately, if you want to learn more about the top shows on Broadcast and Cable for February 2022, be sure to check out those lists.

Top CTV Programs, by Share Time of Spent

Netflix, with its massive reach and scale typically posts several shows each month to our Top Share of Time Spent list, and this month is no different with five programs on the list.

Share of Time Spent ranks shows by the proportion of time viewers spent tuned to the content. For this report, we are specifically looking at time spent with new, original, episodic CTV programming.

inventing anna

Inventing Anna


Sweet Magnolia (S2)




The Woman in the House..


The Witcher (S2)

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Top CTV Programs, by Co-Viewing Rate

Both family-friendly shows, those that are heavily promoted, or have loyal, established fan bases often do well for co-viewing as people make plans to tune in together. This month's list features "Star Trek: Discovery" and "The Book of Boba Fett," both strong examples of shows with invested fans. 

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.


Star Trek: Discovery


The Book of Boba Fett




Juanpiz Gonzalez: The Series


Gabby's Dollhouse

Top CTV Programs, by Binge Rate

Everyone wants to know the next great binge-worthy show and this list is sure to please anyone looking for a good session on the couch. Typically shorter, lighter, episodic content does well for binging as viewers sit for multiple episodes.

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.


The Cuphead Show


Dark Desire (S2)




The Woman in the House..



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Top CTV Programs, by Attention Index

Attention to visible measures how attentive viewers are while in the room when content is being streamed. This month viewers paid attention to the spin-off "How I Met Your Father" on Hulu and the period drama "Gilded Age" on HBO Max.

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month.

Top CTV Programs, by Attention Index

How I Met Your Father


The Gilded Age


The Woman in the House...




The Marvelous Mrs. Maisel

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The TV and CTV Attention Report