Whether you are a marketer looking to identify promotional opportunities across CTV, a content creator trying to understand the content that breaks through to capture attention, or a streaming app executive researching the content that drives engagement across apps, TVision's CTV analysis provides relevant data. We're able to make apples-to-apples comparisons of performance across all apps - even the CTV walled gardens.
What engaged viewers best in February 2022 on CTV? Market leader Netflix dominated our list for Share of Time Spent with their break-out hit "Inventing Anna" and returning seasons of "Sweet Magnolia" and "Ozark." In fact, the app swept the Share of Time Spent category claiming all five spots on the list.
In the lists below we cover several important CTV metrics: Share of Time Spent, Attention, Co-Viewing, and Bingeing. Read on to see the top five shows in each of these categories.
Separately, if you want to learn more about the top shows on Broadcast and Cable for February 2022, be sure to check out those lists.