January: Top Attentive Shows for Broadcast, Cable, and Over-the-Top
Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of January and found that the following primetime programs ranked the highest for capturing attention.
If marketers want to understand and optimize the true impact of their advertising budgets, they need to demand more from their TV measurement. TV viewability is coming, sooner rather than later. Are you ready for it?