January: Top Attentive Shows for Broadcast, Cable, and Over-the-Top
February 1
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Insights
Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of January and found that the following primetime programs ranked the highest for capturing attention.
An analysis by TVision shows that Indiana Fever games, featuring Caitlin Clark, capture more attention than average WNBA games in 2024. Overall, Attention to the WNBA on NBA TV, ION and ESPN is high.
An analysis by TVision provided insights into how Publicis could best optimize TV ad attention for its client Haleon. After implementing the recommendations, Sensodyne Ad Attention improved to 58.1% in March of 2024, from 54.2% in February. By April the Ad Attention had increased again, to 61.7%, a 14% increase in engagement in just two months.
Research from TVision and DV shows CTV Ad Attention is on the rise. A new report helps advertisers identify the best CTV opportunities across dayparts and pods.
