--- title: Bud Light Commercial Got the Most Attention in Super Bowl description: Bud Light’s commercial featuring the Bud Light knight got the most attention from viewers during the Super Bowl Sunday night image: https://www.tvisioninsights.com/hubfs/BUD%20LIGHT%20COMMERCIAL%20GOT%20MOST%20ATTENTION%20IN%20SUPER%20BOWL.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) News # Bud Light Commercial Got the Most Attention in Super Bowl February 5   |   News By Jon Lafayette Originally published in [Broadcasting & Cable](http://www.broadcastingcable.com/news/currency/bud-light-commercial-got-most-attention-super-bowl/171546) Bud Light’s commercial featuring the Bud Light knight got the most attention from viewers during the Super Bowl Sunday night, according to ranking from research company TVision Insights. NBC charged more than $5 million on average for 30-second spots, so it is important to marketers that their messages register with viewers while they are grabbing food or talking to friends during commercial break during the big game. Of course there are many viewers watching the Super Bowl at least in part to see the commercials. TVision Inights says the Bud Light ad scored an index of 130.8, which means the spot captured 30.8% better attention than the average ad. The rest of TVision Insights’ top 10 Super Bowl commercials are: 1. E*Trade - This is Getting Old - 123.6 2. Mountain Dew/Doritos - Doritos Blaze vs Mountain Dew Ice - 116.9 3. Mission: Impossible - Fallout -  Mission: Impossible - Fallout - 114.2 4. Avocados from Mexico - #GuacWorld - 113.7 5. NFL - Touchdown Celebration - 112.4 6. M&Ms - Human - 112.1 7. Tide - It's a Tide Ad -  111.1 8. Netflix: The Cloverfield Paradox   - The Cloverfield Paradox - 110.9 9. Amazon Alexa - Alexa Loses Her voice - 110.7   TVision Insights measures actual eyes-on-screen, second-by-second viewer attention to ads and programming in the viewer's living room. Its opt-in panel of viewers is located across the US and demographically represented in all the major DMAs. [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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