January: Top Shows, Brands, and Ads

Hulu's Shrill drove the highest Attention Index for OTT Program and Planet Fitness scored the month's top ad.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below is the full list of January's top programs, brands, and ads, as ranked by TV Ad Attention, and Streaming Analytics data.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.

For industry benchmarks, download TVision's 2019 TV Engagement Report or download IPG Media Lab's ground-breaking analysis at TVattention.com.

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

Program Application Attention Index
Shrill (S2) Hulu 129.9
Sex Education (S2) Netflix 128.3
Sex, Explained (S1) Netflix 124.2
The Mandalorian (S1) Disney+ 124.1
The Morning Show (S1) Apple TV+ 122.1


Top OTT Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of impressions with more than one person in front of the screen.

Program  Application Co-Viewing Rate
The Mandalorian (S1) Disney+ 77%
Star Trek: Picard (S1) Amazon 72%
The Circle (S1) Netflix 69%
Zumbo's Just Desserts (S2)  Netflix 69%
AJ and the Queen (S1) Netflix 69%


Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. 

Program  Application  Binge Rate
Family Reunion (S2)  Netflix  52%
Go! Go! Cory Carson (S1)  Netflix 51%
The Healing Powers of Dude (S1)  Netflix 48%
Sex, Explained (S1) Netflix 48%
Shrill (S2) Hulu 48%


Top Shows, by TV Attention

TV Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

NBC's Perfect Harmony had the perfect melody to win over the top Broadcast spot. On Cable, Justice With Judge Jeanine on Fox News took the top spot.

Top Programs by TV Commercial Attention, BROADCAST
TVision Performance Metrics, January 2020

Program  Network  Ad Attention (%)
Perfect Harmony NBC 93.5%
Bob's Burgers FOX 86.0%
Outmatched FOX 85.5%
Law & Order: Special Victims Unit NBC 85.0%
Will & Grace NBC 84.7%


Top Programs by TV Commercial Attention, CABLE
TVision Performance Metrics, January 2020

Program  Network  Ad Attention (%)
Justice with Judge Jeanine Fox News 91.9%
Doctor Who BBC America  91.4%
CNN Films  CNN 89.3%
Kindred Spirits  Travel Channel  88.7%
Watch What Happens Live With Andy Cohen BRAVO  88.3%


Top Brands, by TV Attention

TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Attention scores are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.

Top Brands by TV Ad Attention
TVision Performance Metrics, January 2020

Brand Ad Attention* (%)
Petsmart 79.3%
Secret 78.8%
Servpro  78.7%
Subaru  78.7%
Qunol 78.5%


Petsmart starts the year strong by topping the Ad Attention for January. Not far behind were Secret, Servpro, Subaru, and Qunol wrapping up the top 5. While these brands were best at planning for a viewable audience, Attention only tells half the story.

Top Ads, by Ad Attention

To identify January's top ads for Attention, we used our Creative Attention Score (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. 

January's Top Ad - OVERALL
Planet Fitness - 'Don't Ride The Bike of Shame'(110.9 Creative Attention Score): This commercial shows how working out doesn't need to be elite -- Planet Fitness is for everyone. 

Top Jan

January's Top Ad - MEN
Dr. Pepper - 'Big Fans Begins'(111.8 Creative Attention Score): Dr. Pepper promotes ''Big Fan' as local legend in Fansville', driving high male Attention.

Top Jan Male

January's Top Ad - WOMEN
Bounty - 'Pirate' (111.2 Creative Attention Score): Bounty is a must-have solution for the unexpected mess!

Top Jan Fem



For more information on Ad Attention, or OTT Content, contact us.

TV and CTV Attention Report
The TV and CTV Attention Report