--- title: "Cable Shows Get Most Viewer Attention: TVision 2Q Study" description: "Cable Shows Get Most Viewer Attention: TVision 2Q Study" image: https://www.tvisioninsights.com/hubfs/CABLE%20SHOWS%20GET%20MOST%20VIEWER%20ATTENTION.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) News # Cable Shows Get Most Viewer Attention: TVision 2Q Study August 17   |   News By Jon Lafayette [Originally published in Broadcasting & Cable](http://www.broadcastingcable.com/news/currency/cable-shows-get-most-viewer-attention-tvision-2q-study/167953) The shows that attracted the most attention from their viewers were mostly on cable during the second quarter, according to a new report from research company TVision Insights. The show gathering the most attention during the quarter was TLC’s *My Big Fat Fabulous Life*, with an attention index of 184. The other highest rated shows on cable were A&E’s *Born This Way*, E!*’s Second Wives Club*, Animal Planet’s *Alaska: The Last Frontier: The Frozen Edge*, TBS’s *The Detour*, FX’s *The Americans*, Travel Channel’s *Expedition Unknown*; AMC’s *Preacher*, VH1’s *RuPaul’s Drag Race*and TLC’s *Return to Amish*. The top broadcast show, NBC’s *Running Wild With Bear Grylls*, would have finished 10th among cable networks with a 142 index. Other top ranked broadcast shows included NBC’s *Hollywood* *Game Night*, ABC’s *Grey’s Anatomy*, CBS’s *Ransom* and CBS’s *Superior Donuts*. “Because cable includes a variety of specialty networks like TLC and A&E, their audiences tend to be more intentional about seeking them out, and thus more focused on the on-screen activity,” the TVision report said. “While broadcast boasts a much larger audience, cable programming like *My Big Fat Fabulous Life* can be a great way for advertisers to reach a highly engaged viewership." In terms of the broadcast networks, CBS had the highest attention index for three of the five dayparts TVision measures: 7-11 p.m., 11 p.m . to 5 a.m. and 5 a.m. to 9 a.m. The top advertisers in generating attention was Prudential. “While many brands see their attention fluctuate over the course of their commercials, Prudential was best able to keep viewers eyes on the screen throughout its ads,” said Mark Green, chief strategy officer at TVision Insights The top single commercial was for Lowe’s, and was titled "The Moment: Char-Broil Advantage." The other spots with the highest Creative Attention Scores were from HauteLook, Car Gurus, Sonic Drive-In and Toyota. "Whether you’re an advertiser, media seller, or industry thought leader, you need to incorporate screen attention into your understanding of TV’s effectiveness,” Green said. TVision Insights measures eyes-on-screen attention to every second of programming and advertising for its panel of TV viewers. The data for this report was collected from April 1 to June 30 from 7,500 people in Boston, Chicago and Dallas. [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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