The Triple Crown of Attention

While a horse did not win the Triple Crown this year, we sought to find out if an advertiser had won the Triple Crown of Attention. We looked at the total attentive seconds captured by each brand during each race: the Kentucky Derby, Preakness Stakes, and Belmont Stakes. Take a look at the results below.

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Triple Crown Attention
TV and CTV Attention Report
The TV and CTV Attention Report