The IAB/MRC Attention Measurement Guidelines are validation of the momentum and value of attention measurement in the market. The joint efforts of the MRC, the IAB, and its member committee (of which TVision is a contributor) is a needed and important effort.
TVision, the company measuring every second of TV and CTV viewer engagement, and Xumo, the streaming platform joint venture between Comcast and Charter Communications, today announced that Xumo Play viewer ad attention far exceeds industry standards.
TVision, the company measuring every second of TV and CTV viewer attention and engagement, today announced the achievement of ISO/IEC 27001:2022 certification. The milestone represents a clear commitment to information security.
