Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more comprehensive attention measurement stack that incorporates both companies’ solutions.
It was great to connect in person with so many media insiders and visionaries at LUMA’s’s Digital Media Summit. As always, the conversation at LUMA’s event was engaging and forward- thinking. Here are my thoughts on some of the topics that bubbled up this week - namely alternative currencies, CTV growth and the enduring strength of linear TV.
Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies.
