February 2021: Top Shows, Brands, and Ads

Peacock’s update of the 80’s hit Punky Brewster joined four Netflix shows on the list of Top Binged programs. Meanwhile, NBC’s Zoe’s Extraordinary Playlist captured the best Ad Attention for broadcast. Ads from Ragú, Geico, and Arby’s broke through to capture Attention best in the month.

If you are looking for info on the other big TV event of February, check out our blog post on the Super Bowl, here. 

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content. 

To learn more about our data and how to leverage it to optimize ad campaigns, contact us.

Top OTT Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Program 

Platform

Co-Viewing Rate

nadiya-bakes-netflix-1

NETFLIX

64%

cobra_kai-3

NETFLIX

59%

AAAABZ_AzCCzdMJuaTrUnXkQIVTJ64wthyCnqabqcWsXDjHkrlqoaFbyKRX3N4PjCK3YGymiSg5XxdE6JujRqvU6yCuDf1YAD3DekZFx0zdpErnBOcq552JXzdpPJCwzLw

NETFLIX

57%

Its_a_Sin

1280px-HBO_Max_Logo.svg

57%

WandaVision_-_Logo_oficial-1 DISNEY PLUS LOGO 55%

 

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

These were the top Streaming shows for Attention this month.

Program

Platform

Attention Index

Its_a_Sin 1280px-HBO_Max_Logo.svg 150.1
nadiya-bakes-netflix-1 NETFLIX

147.5

AAAABYflWxWD3tIS86_u_85Ecgezcl2eYyrSyUSusT2OtOzP_3g_MJH8NLtRnXWKOpkXy5gc6K2uc_mtEdBViC4ESkDjhyDRfe3ZscnlrUL1AJgOl8f_chgRADarcEKmQ

NETFLIX

142.4

The sister

Hulu website logo-1-1-1

142

servant-image

1280px-Apple_TV_Plus_Logo.svg 141


Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

Program 

Platform

Binge Rate

Jurassic World Camp Cretaceous-1

NETFLIX 67%

Capitani-Netflix-Estreno

NETFLIX 58%

AAAABZSGYtd90SaIJ2A2Ci-jwjO8pQtrqBh-uEKcz2pF7S-rare9rzOzZPn5sZSlEIqIJyG5OTPNGleTVseujXECxsNpJZx2ctf2_-ratjJLFmibwb6KGt5s3IKryI8B6mOq9l178EXqSGevMSZMiFd9Lwd3rP0-1

NETFLIX 49%

AAAABYUwlhYGwTbsVcw_ee8e4a_7lX8QYMSFP_VvghUWkiHi_rgK26fBEgd5rqnMoukxOZ25SjoYyOS2fBlFEuPjgmDp2ljNkGzBZAzpvrzWZMan5GmcK_mhryort5OTAg

NETFLIX 49%

maxresdefault-3

peacock_logo_new

45%

 

Top TV Shows, by TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. NBC's Zoey’s Extraordinary Playlist was number one for primetime broadcast Ad Attention in the month..

Top Programs by TV Ad Attention, BROADCAST, February 2021

Program

Network

Ad Attention

maxresdefault (1)-1 NBC-1 47.8%

cae69c4f8414481e678a5bb6838098c1

1176px-CBS_logo.svg 47.3%

The-Rookie-Logo-1

1176px-CBS_logo.svg 45.1%

Young_Sheldon

1176px-CBS_logo.svg

45.1%

MrMayor_S1-Logo-1920x1080

NBC-1 44.2%

 

Top Programs by TV Ad Attention, CABLE, February 2021

Program 

Network

Ad Attention

real-housewives-of-new-jersey-logo 1200px-AMC_logo_2016.svg5b433cecc2864b1af750bd4f2fc698f1d8a5b4e7-1 47.1%
Tucci_keyart_Wall_Vertical_dated_72dpi CNN-Logo 46.1%
teen-mom-og-logo-20060786-20104015-1280x0

200px-MTV_Logo.svg

45.8%
thewalkingdeads9logo

AMC_logo_2016.svg

45.7%
81lap7mHdgL-_RI_ 8e56cdba9e19abf173ff387ae15ecce0 44.4%

 

Top Brands, by TV Ad Attention, February 2021

The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program, and daypart level

Brand Ad Attention (%)
Rock Star 45.1%
1200px-Walt_Disney_Animation_Studios_logo.svg 44.1%

1200px-Humana_logo.svg

42.5%
331-3315223_transparent-novartis-logo-png-novartis-entresto-logo-png-1 43.0%
bausch-lomb-vector-logo 42.4%

 

Top Ads for Creative Attention Score

TVision's Creative Attention Score measures how well an ad breaks-through to capture Attention compared to other ads in the same pod. February's top ads included:

Top Ad for CAS Overall - Ragu - The Sauce: 15

 

Top Ad for CAS, Women - Geico - Claims Audition: Dick Vitale Outtakes

GEICO-Dick-Vitale-Insurance

Top Ad for CAS, Men -Arby's - 5 For 10 Dollar Classic Roast Beef Sandwiches

Arby’s-Extends-5-For-10-Classic-Roast-Beef-Sandwiches-Deal-Through-April-12-2020

For more information on Ad Attention, Ad Attention, or OTT Content, contact us.

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