April: Top Shows by TV Ad Viewability

Drama, drama, draaama! This month's top shows were all about it. Science fiction, courtroom, comedy, and medical dramas all kept viewers glued to their seats during commercial breaks. 

Below is the full list of April's top programs, as ranked by TV Ad Viewability. TVision uses cutting-edge technology to uncover second-by-second, person-level TV performance data. 

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.  For IPG Media Lab's industry benchmarks, download the full report at: TVviewability.com.


TVision's Top Programs by TV Commercial Viewability, Broadcast

April 2019

Program Network Ad Viewability (%)
Roswell, New Mexico CW 93.6%
The Resident FOX 89.2%
God Friended Me CBS 88.2%
Grey's Anatomy ABC 88.1%
For the People ABC 87.4%


On cable, Discovery programs on Discovery Channel, TLC, and Food Network took four of the top five spots. Top cable programs continue to drive a highly-engaged audience. For more coverage, read the article in Broadcasting and Cable.


TVision's Top Programs by TV Commercial Viewability, Cable

April 2019

Program Network Ad Viewability (%)
Expedition Unknown Discovery Channel 92.1%
Restaurant: Impossible Food Network 90.2%
Knightfall History Channel 86.5%
Naked and Afraid Pop-Up Edition Discovery Channel 86.4%
90 Day Fiancé: Happily Ever After? TLC 85.0%


What is TV Viewability?

TV Viewability: The percentage of ad impressions where a viewer was in the room for two or more seconds. You can learn more about TV Viewability here.

The Auto TV Performance Report
The Auto TV Performance Report