The Royal Wedding, The Triple Crown and Microsoft Surface Stand Out for Attention in Q2 2018
New York City - (August 9, 2018) – TVision Insights, the leader in measuring eyes-on-screen attention to every second of programming and advertising on television, today released its Q2 2018 Eyes-On-Screen TV Attention Report.
“We have to continue to search for other measurement attributes that will help advertisers optimize the ROI of their TV spend, and help media companies to optimize the impact they have for advertisers,” explains Howard Shimmel, President, Janus Strategy and Insights, LLC. “Indeed, during my time as Chief Research Officer at Turner Broadcasting, it became extremely clear to me that one potential solution to the measurement mix is attention. After all, you could be talking to your most loyal customer in the entire world, but if they’re not paying attention when your ad runs, it’s a missed opportunity to drive ROI. TVision Insights uses computer vision technology to measure real, eyes-on-screen attention from their panelists."
Brands across categories, including trivago, Jaguar, and Google, broke through the clutter in Q2. Key insights include:
Additional takeaways from TVision’s Q2 2018 Eyes-on-Screen TV Attention Report:
About TVision’s Eyes on Screen TV Attention Report
All rankings and attention data are based off of TVision’s proprietary technology and panel. The company’s computer vision technology passively measures eyes-on-screen attention to content. The opt-in panel has installed proprietary, privacy-safe hardware & software allowing for passive monitoring of their television viewing behaviors. The result is person-level measurement data reported second-by-second. Media buyers and sellers both use TVision’s attention data to make smarter decisions around messaging, media plans, programming, and targeting.
The data in this report was collected from March 26, 2018 - June 24, 2018, from panelists across the United States.
To view the full report, visit tvisioninsights.com/quarterlyattention.