February: Top Shows, Brands, and Ads

Our Top 5 Binge from February belongs to Netflix and Farmers Insurance scored the month's top ad.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV performance data. Below is the full list of February's top programs, brands, and ads, as ranked by TV Ad Viewability, Ad Attention, and Streaming Analytics data.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.

For industry benchmarks, download TVision's 2019 TV Performance Report or download IPG Media Lab's ground-breaking analysis at TVviewability.com.

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

Program Application Attention Index
Rise of the Empire: Ottoman (S1) Netflix

149.9

The Good Place (S4)  Netflix 147.9
Shrill (S2) Hulu 145
Star Trek: Picard (S1) CBS All Access 142
Zumbo's Just Desert Netflix 139.3

 

Top OTT Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of impressions with more than one person in front of the screen.

Program  Application Co-Viewing Rate
Next in Fashion (S1)  Netflix 86%
Cheers (S1) Netflix 84%
Narcos: Mexico (S2) Netflix 83%
Shrill (S2) Hulu 81%
AJ and the Queen (S1) Netflix 79%

 

Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. 

Program  Application  Binge Rate
The Good Place (S4)  Netflix 46%
October Faction (S1) Netflix 45%
The Ranch (S8) Netflix 44%
Zumbo's Just Desserts (S2) Netflix 44%
Grace and Frankie (S6) Netflix 43%

 

Top Shows, by TV Viewability

TV Viewability represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

CBS's Carol's Second Act had what it takes to win over the top Broadcast spot. On Cable, House Hunters International on HGTV returns to the top spot.

Top Programs by TV Commercial Viewability, BROADCAST
TVision Performance Metrics, February 2020

Program  Network  Ad Viewability (%)
Carol's Second Act CBS 79%
The Good Doctor  ABC 78.9%
The Resident  FOX 78.9%
Last Man Standing  FOX 78.7%
The Conners ABC 78.1%

 

Top Programs by TV Commercial Viewability, CABLE
TVision Performance Metrics, February 2020

Program  Network  Ad Viewability (%)
House Hunters International HGTV 85.9%
Gold Rush: Alaska Discovery Channel 85.4%
Rehab Addict HGTV 85.2%
All Elite Wrestling: Dynamite  TNT 83.1%
Extreme Makeover: Home Edition HGTV 83.1%

 

Top Brands, by TV Viewability

TV Viewability represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Viewability scores are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.

Top Brands by TV Ad Viewability
TVision Performance Metrics, February 2020

Brand Ad Viewability* (%)
Visiting Angels 75%
Calm 74.3%
Aflac 73.7%
Volvo 73.3%
Samsung Mobile 72.9%

 

Visiting Angels recorded the best Ad Viewability for February. Not far behind were Calm, Aflac, Volvo, and Samsung Mobile

Top Ads, by Ad Attention

To identify February's top ads for Attention, we used our Creative Attention Score (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall.

February's Top Ad - OVERALL

Farmers Insurance - 'Hall of Claims: Gold Medal Grizzly' (111.1 Creative Attention Score): This fun commercial for Farmers Insurance topped all ads for February! The commercial is a case study in how audio triggers such as a bell, a crash and J.K. Simmons voice can drive Attention.

 

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For more information on Ad Viewability, Ad Attention, or OTT Content, contact us.

The Auto TV Performance Report
The Auto TV Performance Report