Forbes: Ask Them to Prove to You that it's not Ad Fraud
In Forbes, Dr. Augustine Fou encourages marketers to take a keen eye to the real performance of their ad campaigns. Dr. Fou uses TVision's data to explain that advertisers may be over-paying for AVOD placements. By optimizing campaigns for engagement marketers can reduce budget waste without impacting overall business outcomes. Read the entire study here.
TVision takes a look at the Viewability and Attention scores of the largest TV advertisers across the Alcohol, Insurance, Retail, and the Quick Serve Restaurant industries to understand which advertisers are best maximizing the value of their campaigns.