Forbes: Ask Them to Prove to You that it's not Ad Fraud

In Forbes, Dr. Augustine Fou encourages marketers to take a keen eye to the real performance of their ad campaigns. Dr. Fou uses TVision's data to explain that advertisers may be over-paying for AVOD placements. By optimizing campaigns for  engagement marketers can reduce budget waste without impacting overall business outcomes. Read the entire study here.

TV and CTV Attention Report
The TV and CTV Attention Report