October: Top Shows, Brands, and Ads by TV Ad Viewability

Subaru Forester ‘Dog Tested: Honk’ Scored Top Ad for October.

Below is the full list of October's top programs, brands, and ads, as ranked by TV Ad Viewability and Attention. TVision uses cutting-edge technology to uncover second-by-second, person-level TV performance data.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.

For industry benchmarks, download TVision's 2019 TV Performance Report or download IPG Media Lab's ground-breaking analysis at TVviewability.com.

Top Shows, by TV Viewability.

TV Viewability represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

For October, CBS's The Unicorn took the top Broadcast spot. The sitcom about a widowed father getting back on the dating scene best kept viewers in the room during commercial breaks. On cable, BRAVO's The Real Housewives of Dallas topped the list.

Top Programs by TV Commercial Viewability, BROADCAST
TVision Performance Metrics, October 2019

Program

Network

Ad Viewability (%)

The Unicorn

CBS

89.5%

Nancy Drew

CW

87.2%

Perfect Harmony

NBC

87.2%

Young Sheldon

CBS

87.2%

The Conners

ABC

86.9%

 

Top Programs by TV Commercial Viewability, CABLE
TVision Performance Metrics, October 2019

Program

Network

Ad Viewability (%)

The Real Housewives of Dallas

BRAVO

93.8%

America Says

Game Show Network

92.6%

Dallas Cowboys Cheerleaders: Make the Team

CMT

90.3%

House Hunters

HGTV

89.4%

Talking Dead

AMC

86.9%

 

Top Brands, by TV Viewability.

 

TV Viewability represents the opportunity to see - how often consumers are in the room when a brand ad airs. So, the brands with the best Viewability scores means they are making smart media-buying decisions - at the network, program and day part level. These brand ads are airing when their audiences are staying in the room during ad breaks.

 

Top Brands by TV Ad Viewability
TVision Performance Metrics, October 2019

Brand

Ad Viewability* (%)

Vuse Alto

84.5%

Facebook Watch

83.3%

Subaru

81.4%

Hidden Valley

80.7%

SodaStream

80.5%

 

Vape brand Vuse Alto was the top Viewability winner. Not far behind were Facebook Watch and Subaru, with Hidden Valley and SodaStream rounding out the pack with around 80% Ad Viewability. While these brands were best at planning for a Viewable audience, Viewability only tells half the story.

 

Top Ads, by Ad Attention

 

To identify October's top ads for Attention, we analyzed Creative Attention Score (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. You can watch the second-by-second analyses for each of these top-Attention ads below.

 

October's Top Ad – OVERALL
#1: SUBARU FORESTER – ‘Dog Tested: Honk’ (111.2 Creative Attention Score): Who doesn’t love the smell of a new car and the companion of your best friend? Subaru’s new Forester has been approved...by your best friends. Woof!

 

October's Top Ad – MEN
#1: CAPITAL ONE – ‘Frozen’ (108.7 Creative Attention Score): In our world of low interest rates, Capital One hits home that your earning potential is not frozen. 

 

October's Top Ad – WOMEN 
#1: BURLINGTON CLOTHING STORE – ‘The Morgan Family Saves Big on Cold Weather Essentials' (112.9 Creative Attention Score): Shopping for the whole family? Burlington Coat Factory sells more than just coats, and the Morgan Family loves them! 

 

 

=

For more information on Ad Viewability and Ad Attention, contact us.

 
The Auto TV Performance Report
The Auto TV Performance Report