---
title: "Business Insider: Here are the 18 hottest adtech companies of 2019"
description: TVision is one of Business Insider's 18 hottest adtech companies of 2019!
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [Business Insider: Here are the 18 hottest adtech companies of 2019](https://www.tvisioninsights.com/resources/business-insider-here-are-the-18-hottest-adtech-companies-of-2019)

 Written by [TVision](https://www.tvisioninsights.com/resources/author/tvision) | Dec 20, 2019 6:02:15 PM

By [Lauren Johnson, Business Insider](https://www.businessinsider.com/18-hottest-adtech-companies-of-2019-2019-12)

2019 was the year the adtech industry was forced to adapt to sweeping new privacy laws and a rapidly changing media business.

Growing concerns about privacy and the death of cookies that fuel digital advertising; the advent of the California Consumer Privacy Act (CCPA) and Europe's General Data Protection Regulation (GDPR); and tech giants [Apple ](https://www.businessinsider.com/apple-restricting-safari-third-party-data-collection-2019-5)and [Google clamping down](https://www.businessinsider.com/google-chrome-controls-advertisers-change-targeting-strategies-2019-5) on how marketers use third-party cookies required many adtech companies to change their pitches to marketers.

Amazon's nascent advertising business [gained steam](https://www.businessinsider.com/category/amazon-mad-ave) with a new cottage industry of e-commerce-minded firms helping marketers use the platform. Adtech firms also had to [join the chase](https://www.businessinsider.com/top-ad-tech-ott-companies-2019-2019-3) for the $70 billion TV-advertising market.

We identified a handful of companies that were best positioned to survive these challenges and thrive in the year ahead.

**TVision: Wants to measure when people actually watch TV  
**

 

**Star to know:** Tristan Webster, the vice president of data and analytics  
**2019 revenue:** $9 million  
**Total funding to date:** $24.7 million  
**Comment: **TVision wants to compete with the old-school measurement firms Comscore and Nielsen by tracking how people watch TV. The TV-tech firm has a panel of 5,000 households that agree to share their viewing data and install a small device next to their TVs at home in exchange for a small payment. TVision tracks people's movement to detect if someone was in the room or looking at the TV when a program or commercial airs. TVision then sells the data about who's watching what and when to networks like Disney-ABC and The Weather Channel, and advertisers such as Pepsi that use it to inform their ad planning and buying.

 

Read the full article on [Business Insider](https://www.businessinsider.com/18-hottest-adtech-companies-of-2019-2019-12).

[View full post](https://www.tvisioninsights.com/resources/business-insider-here-are-the-18-hottest-adtech-companies-of-2019)

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