Our Top 5 Binge from February belongs to Netflix and Farmers Insurance scored the month's top ad.
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below is the full list of February's top programs, brands, and ads, as ranked by TV Ad Attention, and Streaming Analytics data.
To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.
For industry benchmarks, download TVision's 2019 TV Engagement Report or download IPG Media Lab's ground-breaking analysis at TVattention.com.
Top OTT Programs, by Attention Index
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.
| Program | Application | Attention Index |
| Rise of the Empire: Ottoman (S1) | Netflix |
149.9 |
| The Good Place (S4) | Netflix | 147.9 |
| Shrill (S2) | Hulu | 145 |
| Star Trek: Picard (S1) | CBS All Access | 142 |
| Zumbo's Just Desert | Netflix | 139.3 |
Co-Viewing Rate refers to the number of impressions with more than one person in front of the screen.
| Program | Application | Co-Viewing Rate |
| Next in Fashion (S1) | Netflix | 86% |
| Cheers (S1) | Netflix | 84% |
| Narcos: Mexico (S2) | Netflix | 83% |
| Shrill (S2) | Hulu | 81% |
| AJ and the Queen (S1) | Netflix | 79% |
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
| Program | Application | Binge Rate |
| The Good Place (S4) | Netflix | 46% |
| October Faction (S1) | Netflix | 45% |
| The Ranch (S8) | Netflix | 44% |
| Zumbo's Just Desserts (S2) | Netflix | 44% |
| Grace and Frankie (S6) | Netflix | 43% |
TV Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.
CBS's Carol's Second Act had what it takes to win over the top Broadcast spot. On Cable, House Hunters International on HGTV returns to the top spot.
Top Programs by TV Commercial Attention, BROADCAST
TVision Performance Metrics, February 2020
| Program | Network | Ad Attention (%) |
| Carol's Second Act | CBS | 79% |
| The Good Doctor | ABC | 78.9% |
| The Resident | FOX | 78.9% |
| Last Man Standing | FOX | 78.7% |
| The Conners | ABC | 78.1% |
Top Programs by TV Commercial Attention, CABLE
TVision Performance Metrics, February 2020
| Program | Network | Ad Attention (%) |
| House Hunters International | HGTV | 85.9% |
| Gold Rush: Alaska | Discovery Channel | 85.4% |
| Rehab Addict | HGTV | 85.2% |
| All Elite Wrestling: Dynamite | TNT | 83.1% |
| Extreme Makeover: Home Edition | HGTV | 83.1% |
TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Attention scores are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.
Top Brands by TV Ad Attention
TVision Performance Metrics, February 2020
| Brand | Ad Attention* (%) |
| Visiting Angels | 75% |
| Calm | 74.3% |
| Aflac | 73.7% |
| Volvo | 73.3% |
| Samsung Mobile | 72.9% |
Visiting Angels recorded the best Ad Attention for February. Not far behind were Calm, Aflac, Volvo, and Samsung Mobile.
To identify February's top ads for Attention, we used our Creative Attention Score (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall.
February's Top Ad - OVERALL
Farmers Insurance - 'Hall of Claims: Gold Medal Grizzly' (111.1 Creative Attention Score): This fun commercial for Farmers Insurance topped all ads for February! The commercial is a case study in how audio triggers such as a bell, a crash and J.K. Simmons voice can drive Attention.
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For more information on Ad Attention, or OTT Content, contact us.