February 2022 featured must-see sports like the Super Bowl and the Olympics, but broadcast and cable primetime episodic television also captured attention from audiences.
On Linear TV long-running hits like "The Simpsons" and "This Is Us" joined "Ghosts," "The Wonder Years" and the reboot of "Magnum P.I." on the top list for Broadcast attention. On Cable, CNBC's Olympics coverage engaged viewers best, while The Food Network also put two shows in the Top Five - "Guy's Grocery Games" and "The Kids Baking Championship. These shows kept viewers engaged throughout the ad break and delivered high attention for advertisers. Marketers interested in learning how to put ad attention data to work in their Upfront planning to identify the best media placements can download TVision's Upfront Planning Guide here.
Meanwhile, on CTV, Netflix's "Inventing Anna" dominated Share of Time Spent with a whopping 30%. For a full ranking of the top CTV programs for attention, share of time spent, co-viewing, and binging, see this list.