Media Planners

TV ad impressions won’t make an impact without audience attention

See Who Captured the Most Attention On TV Last Quarter

Optimize campaigns for the attention you need

TVision Insights tells you who is truly watching, by demographic, daypart, channel and program. Use attention to rank and track your clients’ media performance by attentive reach and frequency.


Create media plans that drive the most attention


Evaluate your campaign for attentive reach, frequency, and share of attention


Measure viewer-level, second-by-second attention data; re-define creative effectiveness


Attention data, delivered your way

Juxtapose your brand’s reach and frequency against share of attention and analyze your brand’s attentive reach and frequency in an interactive, real-time dashboard.