See Who Captured the Most Attention On TV Last Quarter
Optimize campaigns for the attention you need
TVision Insights tells you who is truly watching, by demographic, daypart, channel and program. Use attention to rank and track your clients’ media performance by attentive reach and frequency.
Create media plans that drive the most attention
Evaluate your campaign for attentive reach, frequency, and share of attention
Measure viewer-level, second-by-second attention data; re-define creative effectiveness
Attention data, delivered your way
Juxtapose your brand’s reach and frequency against share of attention and analyze your brand’s attentive reach and frequency in an interactive, real-time dashboard.