Solutions For Brands | Measuring TV Attention | TVision™

Ensure Your Creative Breaks Through for Attention

TVision's Creative Performance Solution goes beyond stale and expensive focus groups to understand how specific ads perform in the livingroom with real audiences. With TVision, marketers understand how an ad engages its audience, compared to other ads within its pod.

By leveraging AI and sophisticated analysis in TVision's platform, creative teams identify powerful attention triggers and understand what makes an ad stand-out, and pinpoint when it starts to wear-out.

How do Advertisers use TVision data?

TVision provides TV engagement metrics that leading advertisers use in every stage of their campaigns to make their ads budgets work harder.

Stop wasting money on ads no one sees.

High attention ad campaigns deliver the same results for less than half the cost of un-optimized campaigns.

Improve the impact of your ads.

Marketers that optimize their creative based on attention dramatically increase brand recall.

Benchmark against the competition.

Measure competitors' campaigns to compare your own performance and leverage what works.

Optimize Campaigns In-Flight.

It's a real-time world; use data to make sure your ad campaigns stay relevant.