Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

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Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

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See how impactful your ads

are in the real-world

Move beyond pre-campaign creative analysis to understand how, when, and where your ads best engage your target audience with Creative Monitoring

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Ensure Your Ads Deliver Maximum Value

TVision’s Creative Monitoring sheds light on how your ads perform over the course of their campaigns so your team can make the most of your media spend.

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Benchmark Ad Performance

Understand the role each ad creative plays in the success of your campaign

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See if Creative Stands Out

See how your ad engages its intended audience and performs within its pod

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Avoid Ad Wear-Out

Get data to predict ad wear-out or determine if ads need more time to wear in

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Pinpoint the Ideal Frequency

Measure how your ad grabs attention relative to the number of times it’s seen

TVision is Trusted By

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Answer Key Questions

Is my creative engaging my target audience?
What is the optimal frequency for my ad?
When should I swap out my ad with new creative?
Is my creative engaging my target audience?
What is the optimal frequency for my ad?
When should I swap out my ad with new creative?
Which parts of my ad are grabbing the most attention?
Do certain creative elements make my ad stand out?
Which parts of my ad are grabbing the most attention?
Do certain creative elements make my ad stand out?

See What Makes Your Creative Stand Out

TVision’s Creative Analytics platform is organized into multiple dashboards that provide both high-level views of your brand’s creative performance, as well as detailed metrics at the individual ad level.
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  • Ad Performance

    Get insight into how each of your individual ads is drawing attention compared to surrounding content, their average frequency to date, and share of the campaign’s impressions.  

    Compare the performance of all ads in the campaign, then optimize your creative to focus on ads that audiences find the most engaging.

  • Creative Attention Score Over Time
  • Ad Frequency Insights
  • Demographic Insights

TVision is Trusted By

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“TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”

Adam Gerber
President of Global Media
Essence

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Ads Work Best When People Pay Attention

A great media plan is only part of the equation. Capturing audience attention is ultimately a factor of having engaging creative run within engaging media. 

Brands can get the most from their media spend when they focus their plans on the ads that work. Because TVision gathers second-by-second data into viewer attention, our insights help marketers fine-tune their campaigns to deliver maximum value.

Why Attention Matters

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Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile

How We Help You Measure Ad Engagement

TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.

WE REPORT ON:

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All national and major linear TV channels

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Hundreds of apps including CTV walled gardens

 

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Millions of program and ad impressions

 

Learn more about how it works: Our Panel | Our Technology

Trusted By Top Brands & Media Platforms

Find the Best Media Placements for Your Ad to Shine

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You’ve got great creative, but viewer attention isn’t guaranteed. By using TVision’s insights for Planning and Measurement, your teams can build plans that maximize the impact of your ads.  

Data shows that viewer attention varies dramatically across networks, dayparts, programs, and apps. TVision provides a unified set of metrics that show when and where viewers are paying the most attention across the TV landscape. With these insights, your planning teams can ensure your ads reach the most engaged audiences.

GO TO TV PLANNING & MEASUREMENT

New Creative Insights

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