Stop Wasting Ad Dollars on Empty Rooms

By identifying programs where viewers are highly engaged with their content, media planners reduce ad waste and improve the impact of their media spend by more than 3x.

With TVision's platform for media planning, marketers can overlay Attention and Viewability metrics on ratings to plan media buys – across networks, dayparts, and streaming apps. Because TVision provides second-by-second data, media planners can even make changes in-flight in order to re-assign spend within network groups and optimize for engagement.

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How do Advertisers use TVision data?

TVision provides TV engagement metrics that leading advertisers use in every stage of their campaigns to make their ads budgets work harder.

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Stop wasting money on ads no one sees.

High attention ad campaigns deliver the same results for less than half the cost of un-optimized campaigns.

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Improve the impact of your ads.

Marketers that optimize their creative based on attention dramatically increase brand recall.

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Benchmark against the competition.

Measure competitors' campaigns to compare your own performance and leverage what works.

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Optimize Campaigns In-Flight.

It's a real-time world; use data to make sure your ad campaigns stay relevant.

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Increase the Impact of Every TV Ad Dollar

Using Attention as a Currency Makes Your Money Go More than 3x as far.

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Increase Your TV and CTV ROI Today

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