Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

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Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

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Drive Results

With Attention

Evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV with TV Planning & Measurement

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Ensure Your Ads Deliver Maximum Value

TVision’s TV Planning & Measurement platform provides unified metrics that show when and where viewers are paying attention across the TV landscape. Armed with this data, your teams can build and deliver the best possible media plans.

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Find Outstanding Media Opportunities

Discover where your audience is most engaged across linear and CTV

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Benchmark Performance Against Competitors

See how audiences react to your competitors; learn from their success and failure

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Get Mid-Campaign Indicators of Performance

Don’t wait until the campaign ends to find out if your ads are actually working

Ads Work Best When People Pay Attention

There is no question, TV ads work. But they don’t all work, all of the time. 

Attention and Viewability are key metrics for marketers who want to know when and where their ads engage viewers. 

Viewer engagement varies dramatically across media. Optimizing plans accordingly greatly improves their impact and helps marketers understand the true drivers of their success.

Why Attention Matters

ATTENTION BY NETWORK, DAYPART, AND PROGRAM
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TVision is Trusted By

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"I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."

Joanne Leong
VP, Director, Global Media Partnerships
Dentsu Aegis Network

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Get a Unified View of the TV Landscape

TVision’s TV Planning & Measurement platform is organized into multiple dashboards that provide a complete view of where audiences are most engaged across linear and CTV.
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  • Linear TV Planning

    Get insight into how viewer engagement varies across Linear TV. 

    Develop better media plans with brand-specific engagement data for networks, channels, dayparts and programs. Discover metrics such as: 

    • Ad viewability, viewable CPMs, and in-view time
    • Ad attention, aCPM, and attention time
    • Brand benchmarks for attention & viewability 
    • Performance over time and distribution of impressions
  • CTV Planning
  • Competitive Benchmarking
  • Campaign Performance

TVision is Trusted By

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“TVision is now an integral part of our measurement ecosystem.”

Paolo Provinciali
Vice President of Media & Data
Anheuser-Busch

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Answer Key Questions

How do opportunities on linear TV compare to CTV?
What networks, dayparts, programs, and apps deliver engaged audiences?
How do ratings correlate with attention?
How do opportunities on linear TV compare to CTV?
What networks, dayparts, programs, and apps deliver engaged audiences?
How do ratings correlate with attention?
Where are my competitors successful?
Did my campaign engage my target audience?
How can I optimize my campaign for impact?
Where are my competitors successful?
Did my campaign engage my target audience?
How can I optimize my campaign for impact?

How We Help You Measure & Prove Audience Quality

TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.

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All national and major linear TV channels

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Hundreds of apps including CTV walled gardens

 

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Millions of program and ad impressions

 

Learn more about how it works: Our Panel | Our Technology

Trusted By Top Brands & Media Platforms

Looking for High-Level KPIs on Attention? Consider Ad Scoreboard.

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Ad Scoreboard was designed to provide quick insights on any brand, creative, or network. 

TVision Ad Scoreboard provides access to a distilled version of the TVision platform so your marketing & research teams can easily integrate Attention insights into their planning, creative, and measurement processes.

Compare Ad Scoreboard with TVision's Enterprise Platform here. 

GO TO AD SCOREBOARD

New Planning & Measurement Insights

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