CTV Ad Measurement | Measuring TV Attention

The Industry's Most Comprehensive View of CTV Trends

Streaming Analytics provides an unbiased and unified perspective on how people really watch CTV.

Discover How, Where, and What People Watch on CTV

TVision measures and reports on:

All Devices

Understand how viewers access streaming content on their TVs

Hundreds of Apps

Get insight into the full spectrum of apps, including CTV walled gardens

Thousands of Shows

Identify the most popular content trends across all CTV platforms

Answer Key Questions

What CTV devices, apps, and shows are popular?
How is share shifting between devices and apps?
Which ad lengths perform best in any given app?
What is the co-viewing rate for an app?
How do demos vary across apps and shows?
Is a new show or season successful?
And more...

To get answers to your specific questions contact us.

We Make it Easy to Get the Info You Need

TVision’s Streaming Analytics platform is organized into multiple dashboards that provide both high-level views and detailed metrics on the CTV landscape.

Device & App Landscapes

Find out how people are accessing CTV content.

These dynamic dashboards illustrate device and app scale and provide a view of real-world CTV adoption rates. Uncover insights such as:

The distribution between AVOD & SVOD apps
The number of devices per household
Share of time spent with each app
And more...

App & Program Rankers

Get insight into what people are watching on CTV.

These rankings demonstrate shifts in popularity and enable quick comparisons of KPIs such as:

Share of time spent
Coviewing rates
Audience engagement with both content and ads
And more...

Audience & Behavioral Trends

Better understand who is watching CTV apps and shows, and how those trends change over time.

These detailed dashboards provide demographic insights and highlight how audiences are spending their time. Discover:

Viewer demographics for specific shows
App engagement rates by audience
Hourly viewing trends for apps

Trusted By Top Brands & Media Platforms

A and E Networks Precision plus Performance stacked logos

Measure Everything That Comes Across the Glass

TVision’s single-panel approach, in-home technology, and deep library of content enable apples-to-apples comparisons across both linear and CTV. Here's how it works:

We use ACR to match what’s playing on the screen to our ever-expanding library of content and ads.

We detect which app and streaming device is in use - we see all CTV devices, smart TVs, and gaming consoles.

We combine the data sets to report who is watching what program, on which app, and through which device.

Because we use the same methodology for both linear and CTV measurement, we can provide a unified set of metrics that enable a better understanding of TV consumption in the streaming age.

Get a Demo

Send us a message and we’ll get back to you ASAP.

Blog Insights

See Behind CTV Walled Gardens