--- title: Solutions For Brands | Measuring TV Attention | TVision™ description: Brands and agencies have to rely on insufficient data to plan TV advertising. Increase your TV attention with TVision™, you won’t just know if the TV is on — you’ll know who’s there. image: https://www.tvisioninsights.com/hubfs/WHY%20TV%20EVERYWHERE%20IS%20OFTEN%20NOT%20THERE%20WHEN%20YOU%20WANT%20IT.jpeg --- [![TVision_logo_white_rgb](https://www.tvisioninsights.com/hs-fs/hubfs/TVision_logo_white_rgb.png?width=190&height=58&name=TVision_logo_white_rgb.png "TVision_logo_white_rgb")](https://www.tvisioninsights.com/) # Chairs Don't Buy Products. People Do. Stop showing ads to an empty room. Now, more than ever, it’s critical to maximize the investment you make in your TV and CTV advertising by optimizing your campaigns to capture Attention. [![Schedule a Demo](https://no-cache.hubspot.com/cta/default/3023204/5063a7a9-d161-4b84-8033-e4a3f0ad061a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5063a7a9-d161-4b84-8033-e4a3f0ad061a) ## TV Attention Metrics Make Your Ad Dollars Work Harder In a world where people are constantly multi-tasking, getting consumer attention is job 1 for advertisers. TVision is on a mission to help brands optimize for attention. TVision captures, at the person-level, exactly who is watching TV and CTV and how much attention those viewers are paying to content and ads. With TVision, you won’t just know if the TV is on — you’ll know who’s in the room and if your ad is engaging them. Trusted By Top Brands & Media Platforms ![ABInBev logo](https://www.tvisioninsights.com/hubfs/2000px-Anheuser-Busch_InBev_text_logo.svg.png) ![Mars Logo](https://www.tvisioninsights.com/hubfs/Gray-scale%20Logos/Mars-Logo.png) ![Pepsi Co Logo](https://www.tvisioninsights.com/hubfs/PEP.png) ![duracell logo](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/duracell-logo.png) ![A and E Networks Precision plus Performance stacked logos](https://www.tvisioninsights.com/hubfs/P+P%20Stacked%20Logo%20(Black)-1-1-1-1.png) ![microsoft-logo](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/microsoft-logo.png) ![google-logo](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/google-logo.png) ![AMC Networks logo](https://www.tvisioninsights.com/hubfs/1200px-AMC_Networks_logo.svg.png) ![hulu logo](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/hulu-logo.png) ![roku logo](https://www.tvisioninsights.com/hubfs/Gray-scale%20Logos/roku-logo-1.png) ![FOX logo](https://www.tvisioninsights.com/hubfs/FOX_wordmark.svg) ![Ebiquity logo](https://www.tvisioninsights.com/hubfs/Ebiquity.png) ## How do Advertisers use TVision data? TVision provides TV engagement metrics that leading advertisers use in every stage of their campaigns to make their ads budgets work harder. ![trash-icon](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/trash-icon.png) Stop wasting money on ads no one sees. High attention ad campaigns deliver the same results for less than half the cost of un-optimized campaigns. ![eye-icon](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/eye-icon.png) Improve the impact of your ads. Marketers that optimize their creative based on attention dramatically increase brand recall. ![competition-icon](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/competition-icon.png) Benchmark against the competition. Measure competitors' campaigns to compare your own performance and leverage what works. ![graph-icon](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/graph-icon.png) Optimize Campaigns In-Flight. It's a real-time world; use data to make sure your ad campaigns stay relevant. [![New call-to-action](https://no-cache.hubspot.com/cta/default/3023204/7a3e6078-54de-4d12-9a69-db5011331d1f.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/7a3e6078-54de-4d12-9a69-db5011331d1f) # Increase the Impact of Every TV Ad Dollar Using Attention as a Currency Makes Your Money Go More than 3x as far. ![impact-every-tv-dollar-figures](https://www.tvisioninsights.com/hubfs/impact-every-tv-dollar-figures.svg) ## Increase Your TV and CTV ROI Today [![Schedule a Meeting](https://no-cache.hubspot.com/cta/default/3023204/848a089b-3f12-4522-adbf-6fa399ba6fab.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/848a089b-3f12-4522-adbf-6fa399ba6fab) Subscribe to our e-newsletter The TV landscape is changing quickly - let us help you keep in the know without cluttering your inbox. - [![](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/Images/linkedin-white.png)](https://www.linkedin.com/company/TVision-Insights) - [![](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/Images/twitter-white.png)](https://twitter.com/TVisionInsights) - [![](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/Images/fb-white.png)](https://www.facebook.com/TVisionInsights) [![tvision-white](https://www.tvisioninsights.com/hs-fs/hubfs/Assets%202018%20-%20S2/Images/tvision-white.png?width=190&height=22&name=tvision-white.png "tvision-white")](https://www.tvisioninsights.com/) © 2026 TVision. 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