Now, more than ever, it’s critical to maximize the investment you make in your TV and CTV advertising. Ratings are only part of the story. TV Attention metrics enable you to plan your media for when people are most likely to engage with your ads.
Engagement Metrics for TV.
The way it’s always been done won’t cut it anymore. For years, brands and agencies have had to rely on incomplete data to plan TV advertising, resulting in billions of dollars of waste.
Leading advertisers are solving this problem with TVision. Only TVision measures person-level TV engagement metrics. You won’t just know if the TV is on — you’ll know who’s in the room.
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How do Advertisers use TVision data?
TVision provides TV engagement metrics that leading advertisers integrate into planning workflows — improving effectiveness on day one.
Identify how much TV spend is wasted.
What portion of your campaigns are airing to empty rooms?
Target high-engagement environments.
Which programs and dayparts give your spots the best chance of driving engaging audiences?
Benchmark against the competition.
How do your TV engagement metrics stack up to competitors’?
Track historical TV engagement.
Learn from the past to improve the future. Analyze media and creative to optimize your investments.
