TV Attention Metrics Make Your Ad Dollars Work Harder

In a world where people are constantly multi-tasking, getting consumer attention is job 1 for advertisers. TVision is on a mission to help brands optimize for attention.

TVision captures, at the person-level, exactly who is watching TV and CTV and how much attention those viewers are paying to content and ads. With TVision, you won’t just know if the TV is on — you’ll know who’s in the room and if your ad is engaging them.

 

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How do Advertisers use TVision data?

TVision provides TV engagement metrics that leading advertisers use in every stage of their campaigns to make their ads budgets work harder.
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Stop wasting money on ads no one sees.
High attention ad campaigns deliver the same results for less than half the cost of un-optimized campaigns.
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Improve the impact of your ads.
Marketers that optimize their creative based on attention dramatically increase brand recall.
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Benchmark against the competition.
Measure competitors' campaigns to compare your own performance and leverage what works.
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Optimize Campaigns In-Flight.
It's a real-time world; use data to make sure your ad campaigns stay relevant.

 

The Auto TV Performance Report

Increase the Impact of Every TV Ad Dollar

Using Attention as a Currency Makes Your Money Go More than 3x as far.

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Increase Your TV and CTV ROI Today.

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