Not all creatives generate the same opportunity for action

TVision Insights measures the impact of your commercial messages on your audience, in the places they matter most — at home, on the TV screen, where people actually watch and respond to TV advertising.

Refine your story to get the most action, based on the attention viewers pay to your commercial messages.

Update or optimize creative based on audience attention while the campaign is in flight

Review messages that held attention and those that waned, second-by-second