Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

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Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

Get Started

Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

Get Started

26% More
Attention

Viewers 55-64 pay 26% more attention to commercials than those under 18

51% More
Attention

OTT scripted originals generate 51% more attention than
linear TV

7% More
Attention

Men pay 7% more attention to TV programs than women

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We Measure Attention

No matter the medium – print, digital, TV – advertisers are looking to purchase attention. But what is true attention?

We passively measure true attention to TV screens

How Attention Data Helps You

Whether you’re at a brand, agency, or network, attention data is integral to understanding the quality of your ad environment.

Brand Marketers

Attention matters for message testing

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Media Planners

Attention matters to maximize TV media investments

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TV Networks

Attention matters to your bottom line

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Live +7: Top Broadcast Shows, by Attention

May, 2017

RANKNETWORKSHOWATTENTION INDEX
1CBSTraining Day184.8
2NBCSuperstore168.6
3CBSNCIS: Los Angeles153.1
4ABCGrey’s Anatomy146.4
5ABCSpeechless142.0
Source: TVision Insights | 5/1-5/31/2017 | 7,500 People | Boston, Chicago, Dallas DMA | Primetime only

Live +7: Top Cable Shows, by Attention

May, 2017

RANKNETWORKSHOWATTENTION INDEX
1FXThe Americans265.9
2FXFargo167.6
3E!Second Wives Club160.3
4MTVThe Challenge158.8
5AMCThe Son157.3
Source: TVision Insights | 5/1-5/31/2017 | 7,500 People | Boston, Chicago, Dallas DMA | Primetime only

Top OTT-Exclusive Shows, by Attention

May, 2017

RANKNETWORKSHOWATTENTION INDEX
1NetflixNarcos145.8
2AmazonMozart in the Jungle135.4
3NetflixMystery Science Theatre 3000125.7
4NetflixHouse of Cards123.7
5NetflixThe Keepers102.5
Source: TVision Insights | 5/1-5/31/2017 | 7,500 People | Boston, Chicago, Dallas DMA

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