Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

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Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

Get Started

Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

Get Started

26% More
Attention

Viewers 55-64 pay 26% more attention to commercials than those under 18

51% More
Attention

OTT scripted originals generate 51% more attention than
linear TV

7% More
Attention

Men pay 7% more attention to TV programs than women

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We Measure Attention

No matter the medium – print, digital, TV – advertisers are looking to purchase attention. But what is true attention?

We passively measure true attention to TV screens

How Attention Data Helps You

Whether you’re at a brand, agency, or network, attention data is integral to understanding the quality of your ad environment.

Brand Marketers

Attention matters for message testing

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Media Planners

Attention matters to maximize TV media investments

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TV Networks

Attention matters to your bottom line

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Live +7: Top Broadcast Shows, by Attention

March, 2017

RANKNETWORKSHOWATTENTION INDEX
1NBCLittle Big Shots242.1
2ABCSpeechless179.8
3ABCThe Middle158.4
4CBSThe Big Bang Theory154.6
5FOX24: Legacy144.3
Source: TVision Insights | 3/1-3/31/2017 | 2,000 Households | Boston, Chicago, Dallas DMA | Primetime only

Live +7: Top Cable Shows, by Attention

March, 2017

RANKNETWORKSHOWATTENTION INDEX
1DiscoveryGold Rush184.9
2DiscoveryBering Sea Gold175.1
3Food NetworkWorst Cooks in America174.6
4A&ENightwatch172.1
5TLCMy Big Fat Fabulous Life161.3
Source: TVision Insights | 3/1-3/31/2017 | 2,000 Households | Boston, Chicago, Dallas DMA | Primetime only

Top OTT-Exclusive Shows, by Attention

March, 2017

RANKNETWORKSHOWATTENTION INDEX
1NetflixMako Mermaids196.0
2HuluThe Path178.6
3NetflixRichie Rich176.0
4AmazonAlpha House143.4
5NetflixGrace and Frankie134.0
Source: TVision Insights | 3/1-3/31/2017 | 2,000 Households | Boston, Chicago, Dallas DMA

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