Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

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Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

Get Started

Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

Get Started

26% More
Attention

Viewers 55-64 pay 26% more attention to commercials than those under 18

51% More
Attention

OTT scripted originals generate 51% more attention than
linear TV

7% More
Attention

Men pay 7% more attention to TV programs than women

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We Measure Attention

No matter the medium – print, digital, TV – advertisers are looking to purchase attention. But what is true attention?

We passively measure true attention to TV screens

How Attention Data Helps You

Whether you’re at a brand, agency, or network, attention data is integral to understanding the quality of your ad environment.

Brand Marketers

Attention matters for message testing

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Media Planners

Attention matters to maximize TV media investments

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TV Networks

Attention matters to your bottom line

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Live +7: Top Broadcast Shows, by Attention

April, 2017

RANKNETWORKSHOWATTENTION INDEX
1NBCFirst Dates174.2
2CBSMan with a Plan153.9
3CBSLife in Pieces149.5
4CBSNCIS145.0
5FOXMaking History141.6
Source: TVision Insights | 4/1-4/30/2017 | 7,500 People | Boston, Chicago, Dallas DMA | Primetime only

Live +7: Top Cable Shows, by Attention

April, 2017

RANKNETWORKSHOWATTENTION INDEX
1WE tvBraxton Family Values200.4
2A&ENightwatch183.6
3DiscoveryYukon Men174.5
4TLCMy Big Fat Fabulous Life172.9
5A&ELive PD166.8
Source: TVision Insights | 4/1-4/30/2017 | 7,500 People | Boston, Chicago, Dallas DMA | Primetime only

Top OTT-Exclusive Shows, by Attention

April, 2017

RANKNETWORKSHOWATTENTION INDEX
1AmazonThe Grand Tour198.2
2NetflixHouse of Cards191.1
3NetflixMarvel’s Daredevil181.6
4NetflixChewing Gum180.6
5NetflixOrange is the New Black162.9
Source: TVision Insights | 4/1-4/30/2017 | 7,500 People | Boston, Chicago, Dallas DMA

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