Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

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Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

Get Started

Attention Matters

TVision Insights measures “eyes on screen” attention to every second of programming and advertising on television.

Get Started

45% More
Attention

Viewers under 18 pay 45% more attention to programs and their ads than those over 18

51% More
Attention

OTT scripted originals generate 51% more attention than
linear TV

20% More
Attention

Viewers making 75-99k pay 20% more attention to ads than viewers who make 100k+

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We Measure Attention

No matter the medium – print, digital, TV – advertisers are looking to purchase attention. But what is true attention?

We passively measure true attention to TV screens

How Attention Data Helps You

Whether you’re at a brand, agency, or network, attention data is integral to understanding the quality of your ad environment.

Brand Marketers

Attention matters for message testing

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Media Planners

Attention matters to maximize TV media investments

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TV Networks

Attention matters to your bottom line

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Live +7: Top Attentive Shows, Broadcast

January, 2017

RANKNETWORKSHOWATTENTION INDEX
1ABCThe Middle273.5
2ABCFresh off the Boat223.5
3ABCShark Tank203.5
4ABCThe Goldbergs180.5
5CBSHawaii Five-0172.1
Source: TVision Insights | 1/1-1/31/2017 | 2,000 Households | Boston, Chicago, Dallas DMA | Primetime only

Live +7: Top Attentive Shows, Cable

January, 2017

RANKNETWORKSHOWATTENTION INDEX
1Food NetworkGinormous Food530.3
2FYISeven Year Switch400.5
3TBSFull Frontal with Samantha Bee293.4
4DiscoveryFast N’ Loud: Revved Up264.2
5MTVTeen Wolf243.1
Source: TVision Insights | 1/1-1/31/2017 | 2,000 Households | Boston, Chicago, Dallas DMA | Primetime only

Top Attentive Shows, OTT-Exclusive

January, 2017

RANKNETWORKSHOWATTENTION INDEX
1HuluThe Path146.2
2NetflixGrace and Frankie136.9
3NetflixNarcos131.8
4AmazonThe Grand Tour129.3
5NetflixPeaky Blinders128.8
Source: TVision Insights | 1/1-1/31/2017 | 2,000 Households | Boston, Chicago, Dallas DMA

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