Optimizing TV Ad Engagement

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Advertising only works when people pay Attention to it. Plan and optimize your TV advertising with TVision’s unique Attention data to increase engagement with your TV Ads.

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Watch Dentsu's Joanne Leong talk Measuring Attention and TVision's impact

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Anheuser-Busch's Paolo Provinciali says TVision is an integral part of their measurement ecosystem

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TVision's TV engagement metrics drive efficiency.

In today’s economy, brands, their agencies, and TV media sellers need tools to determine the true value of TV content. TVision combines cutting-edge computer vision technology with 100% opt-in and privacy-safe data collection to deliver the most actionable TV data so advertisers can stretch budgets farther and maximize ad spend.

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At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement

A lot of great discussions on the future of media measurement are taking place at CIMM East today. Our CEO, Yan Liu, was honored to join Julie DeTraglia, VP, Measurement from Netflix, Michael Piner, EVP, Advanced Advertising at Mediahub Worldwide and Jon Watts, Managing Director of CIMM to talk about best practices in attention measurement and the role attention metrics can play in media measurement innovation.

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TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West

Florida Keys & Key West used Origin’s highly dynamic 15 second 'ad extension', powered by Slingshot, to earn a 33.5% lift in Attention according to TVision. Notably, the custom ad format captured a 120% lift for ages 45-54 and 59.7% lift for females.

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2025 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision

TVision reveals the top ads based on attention from the 2025 Super Bowl, how viewers watched the game, which demos paid the most attention, whether Kendrick Lamar kept viewers' attention, and more.

Make Every TV Ad Dollar Count

Increase the Impact of Every TV Ad Dollar

TVision's TV engagement metrics drive efficiency.

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At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement

TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West

2025 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision

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