May 2021: Top Shows, Brands, and Ads

We're doing things a bit differently this month - we'll still be focused on the shows, brands, and ads that best captured viewers' attention, but now we go beyond the top five for CTV and linear TV shows to consider the top ten performers and whether they are moving up or down our chart. Just click the "See the Full List" links to review the top ten in each category.

Show data is grouped by CTV and linear TV (inclusive of both broadcast and cable). If you're interested in learning more about the top binged and co-viewed CTV shows, read this blog. A few highlights:

Viewers could not get enough of "Mythic Quest: Raven's Banquet", as they engaged seasons one, two, and three
Elsewhere in our lists, "Mom" on CBS landed the top spot on broadcast
MTV's "Siesta Key" was the top show on cable for attention
Terminix's tv ads engaged viewers best, landing this month's top Creative Attention Score

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Brands can improve the impact of every ad by optimizing media placements and creative for attention and engagement. To learn more about our data and how to best leverage it, contact us.

Top CTV Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month.

Mythic Quest on Disney+ captured attention best with two seasons in the top 5.

See the full list

Top Linear TV Programs, by Attention Index

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds.