May 2021: The Most Engaging CTV Shows

June 21

In this blog, you will discover the rest of the CTV ratings, Binge shows, and Co-Viewed shows. The Co-viewing rate refers to the number of episodes viewed with more than one person in front of the screen and. Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. 

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Brands can improve the impact of every ad by optimizing media placements and creative for attention and engagement. To learn more about our data and how to best leverage it, contact us.

Top CTV Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Shows from Paramount+ and AppleTV join Netflix as the shows viewers are most likely to watch with others. 

See the full list
Lupin

Lupin (S1)

Application: huluNetflix
Co-Viewing Rate: 75%
Mythic QuestRavens Banquet

Mythic Quest: Raven's Banquet (S1)

Application: 1280px-Apple_TV_Plus_Logo.svg-1
Co-Viewing Rate: 75%
The Challenge All Stars

The Challenge All-Star (S1)

Application: paramount-plus-logo-2
Co-Viewing Rate: 74%
Haunted

Haunted Netflix

Application: huluNetflix
Co-Viewing Rate: 58.36%
The Kominsky Method

The Kominsky Method (S1)

Application: huluNetflix
Co-Viewing Rate: 56.5%

Learn about the #1 TV and CTV Attention Metrics Platform.

Schedule a demo

Top CTV Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month.

Mythic Quest on Disney+ captured attention best with two seasons in the top 5. 

See the full list
Cobra Kai

Cobre Kai

Application: huluNetflix
Attention Index: 114.9
Mythic QuestRavens Banquet

Mythic Quest: Raven's Banquet

Application: 1280px-Apple_TV_Plus_Logo.svg-1
Attention Index: 139.6
Frank Of Ireland

Frank Of Ireland

Application: AMAZON PRIME VIDEO-1
Attention Index: 137.7
Mythic QuestRavens Banquet

Mythic Quest: Raven's Banquet (S2)

Application: 1280px-Apple_TV_Plus_Logo.svg-1
Attention Index: 133.7
The-Queens-Gambit-Season-1-Episode-7-Subtitle-English-Srt-Download

The Queen's Gambit

Application: huluNetflix
Attention Index: 132.3

Learn about the #1 TV and CTV Attention Metrics Platform.

Schedule a demo

Top CTV Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

The Kominsky Method's season premiere on May 28 drove binge viewing of earlier seasons as well. 

See the full list
The Kominsky Method

The Kominsky Method (S2)

Application: huluNetflix
Binge Rate: 66%
Love, Death & Robots

Love, Death & Robots (S1)

Application: huluNetflix
Binge Rate: 54%
Grace and Frankie

Grace and Frankie (S1)

Application: huluNetflix
Binge Rate: 54%
Haunted

Haunted

Application: huluNetflix
Binge Rate: 54%
The Kominsky Method (S1)

The Kominsky Method (S1)

Application: huluNetflix
Binge Rate: 46%

Learn about the #1 TV and CTV Attention Metrics Platform.

Schedule a demo

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