June 2021: Top Shows, Brands and Ads

July 19

These are the Linear and CTV shows, brands, and ads that Americans engaged with in June 2021.

Here are a few highlights, or read below for the full lists:  

  • Across linear TV and CTV, new programming headlined by major stars like "The Damn Michael Che" on HBO Max and "When Nature Calls with Helen Mirren" on ABC captured fans' attention.
  • As Americans return to travel, it's not surprising to see "Travel Alaska" top the list of brands that captured attention with their campaigns. 
  • On linear TV Uber captured the attention of females with an ad about vaccination access. 

Interested in more CTV engagement trends? Dig further into CTV performance with our complete CTV co-viewing, bingeing, and attention lists.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Brands can improve the impact of every ad by optimizing media placements and creative for attention and engagement. To learn more about our data and how to best leverage it, contact us.

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month.

See the full list
Love, Death & Robots-1-1

Love, Death & Robots (S2)

Application: huluNetflix
Attention Index: 156.7
Halston

Halston (S1)

Application: huluNetflix
Attention Index: 152.9
1971 (1)

1971: The Year That Music Changed Everything (S1)

Application: 1280px-Apple_TV_Plus_Logo.svg-1
Attention Index: 152.2
special (1)

Special (S2)

Application: huluNetflix
Attention Index: 151.9
That damn michael che

That Damn Michael Che (S1)

Application: HBO MAX-1
Attention Index: 149
Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile

Top TV Shows, by TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. CBS's Young Sheldon was number one for primetime broadcast Ad Attention in the month.

Viewers paid attention to broadcast and cable programming across the major networks in June. 

See the full list
Top Programs by TV Ad Attention, BROADCAST, June 2021
When Nature Calls with Helen Mirren (1)

When Nature Calls with Helen Mirren

Network: ABC-1
Ad Attention: 47.7%
The Camping World SRX Series (1)

The Camping World SRX Series

Network: CBS
Ad Attention: 46.7%
All American (1)

All American

Network: The_CW_logo_white_4800x2000-1
Ad Attention: 45.9%
United States of Al (1)

United States of Al

Network: CBS
Ad Attention: 45.7%
The Moodys (1)-1-1

The Moodys

Network: Fox
Ad Attention: 45.1%

Learn about the #1 TV and CTV Attention Metrics Platform.

Schedule a demo
Top Programs by TV Ad Attention, CABLE, June 2021
NBA Postgame show

NBA Postgame

Network: 1200px-NBA_TV.svg
Ad Attention: 50.3%
Full Frontal

Full Frontal With Samantha Bee

Network: TBS LOGO
Ad Attention: 47.7%
Court Cam

Court Cam

Network: AE
Ad Attention: 46.9%
Bases Loaded (1)

NCAA Baseball Tournament

Network: ESPN
Ad Attention: 46%
Kevin can fk himself

Kevin Can F**k Himself

Network: AMC_logo_2016.svg
Ad Attention: 45.7%

Learn about the #1 TV and CTV Attention Metrics Platform.

Schedule a demo

Top Brands for TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. CBS's Young Sheldon was number one for primetime broadcast Ad Attention in the month.

Travel Alaska (1)

Travel Alaska

huluNetflix
Ad Attention (%): 42.1%
Bluecross Blueshield-2

Blue Cross Blue Shield

huluNetflix
Ad Attention (%): 41%
Aspen Dental

Aspen Dental Management

huluNetflix
Ad Attention (%): 40%
prime video (1)

Prime Video

huluNetflix
Ad Attention (%): 39.7%
Apple Logo

Apple

huluNetflix
Ad Attention (%): 39.6%
Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile

Top Ads for Creative Attention Score

TVision's Creative Attention Score measures how well an ad breaks through to capture attention compared to other ads in the same pod. March's top ads include:

Top Ad for CAS Overall -  Nationwide- 'Feels So Good to be Cared For'

Top Ad for CAS Female -  Uber - 'Thank You For Getting Vaccinated'

Top Ad for CAS Male - T-Mobil - 'Simply The Best'

For more information on Ad Attention, or TV or CTV Performance, contact us.

TV and CTV Attention Report

More resources from TVision
Blog
TVision Delivers the Most Accurate Live Sports Measurement across CTV and Linear
TVision’s streaming live sports measurement capability is the most comprehensive in the industry. We are accurately measuring co-viewing, attention and engagement for nearly all professional, live sports programming across the leading streaming applications.
Read More
Blog
New Report: TVision's State of Streaming August 2025
Welcome to TVision’s State of Streaming, August 2025 edition. In this report we take a look at the apps, viewer trends, shows and events that were key to streaming innovation in the first half of 2025. We reveal the apps on America's TVs; how genre alignment impacts ad attention; how content ratings impact attention, the increase in streaming live sports, and more.
Read More
Blog
TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines
The IAB/MRC Attention Measurement Guidelines are validation of the momentum and value of attention measurement in the market. The joint efforts of the MRC, the IAB, and its member committee (of which TVision is a contributor) is a needed and important effort.
Read More
The TV and CTV Attention Report
Or try these: Geico, Amazon, Progressive, State Farm, T-Mobile
Subscribe to our e-newsletter
The TV landscape is changing quickly - let us help you keep in the know without cluttering your inbox.

© 2025 TVision. All Rights Reserved. | Privacy Policy