Privacy Policy

Effective date: August 28, 2018

Please read the following Privacy Policy to learn more about the information TVision Insights, Inc. (“TVision”) collects and how we process and store this information. By using our audience engagement measurement equipment (the “System”) as a participant in the program (the “Program”), you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you have consented to our information practices, including the collection, use, and sharing of your information and your children’s information, if applicable.


This Privacy Policy covers TVision’s treatment of information that alone or in combination may be used to identify you ("Personal Information"). The System collects information from you and individuals you identify as part of your household when you access or use our System, as well as any individuals incidentally in the vicinity of the System during your participation in the Program, such as guests to your home.

Children’s Information

Because our services record and track viewing of content for users of all ages, we may collect photos of children under thirteen (13) through the System.  Accordingly, pursuant to the Children’s Online Privacy Protection Act (“COPPA”), if you have children who are under 13 residing in your household we will obtain prior verifiable consent from the parent or legal guardian of each child before such collection, unless the collection of information falls within an exception that is permitted by applicable law.  The photos will be collected to as necessary for the child to participate in the Program, and it will only be retained as is reasonably necessary to allow your child to participate in the Program, or as required by law.  In addition, these photos will only be used for internal business purposes.

Parents or legal guardians may contact us as set forth below to ask if we have collected their child's Personal Information, to review the information or request that it be deleted, or to withdraw their consent for us to collect such information.  We reserve the right to verify that the requester is in fact the child's parent or legal guardian.  In any correspondence such as e-mail or mail, please include the child’s name and the parent’s email address and telephone number.

TVision Insights, Inc.

955 Massachusetts Avenue

Suite 157

Cambridge, MA  02139

United States


Changes to Our Privacy Policy

From time to time we may change this Privacy Policy and we will alert you to changes by sending you an email.

Information We Collect

Information You Provide to Us:

We receive and store the following Personal Information that you provide to us when you decide to participate in the Program:

  • First and last name;
  • Email address;
  • Physical address;
  • Date of birth;
  • Demographic information (gender, age, race, ethnicity, city and state);
  • Information about your media consumption habits; and
  • Phone number.

Other Information

Whenever you or others interact with the System (including passively, by simply being in the vicinity of the System when it is on), we automatically receive and capture certain information from the System. This information may include

  • certain audience media consumption data;
  • certain audio data, allowing us to recognize media (TV, video, other) being consumed;
  • photos, images, and face geometry (a biometric identifier used for facial recognition); and
  • color and depth sensory data.

We use this data to generate information about your engagement with media and share it as described below.

We may also collect information from third-party partners to augment what we know from the System and what you provide to us.

Use of Your Information

We use your Personal Information and other information we collect in connection with our System and the Program, including to: (1) gather information about audience engagement and provide that information to our clients, partners and affiliates; (2) improve our services; (3) allow you to set up a user account and profile; (4) contact you; (5) respond to your service requests; and (6) analyze how you use the System. In certain cases, we may share Personal Information with third parties as described below.

Disclosure of Your Information

We may share your Personal Information and other information that we collect through the System with third parties as follows:

  • De-identified Information: We may provide Personal Information and other information, in a de-identified manner, to our partners for use for business and marketing purposes. We may also provide aggregate usage data to our partners, who may use this data to understand how often and in what ways people use our System, so that they, too, can provide you with an optimal viewing experience.
  • Vendors and Service Providers: We may employ third party vendors and service providers to perform tasks on our behalf, or to enable the System technology. We may share your information with these parties to enable them to perform these functions. For example, we may use a data hosting service to store and process information that we collect through the System. Unless you are otherwise informed, these third parties do not have any right to use Personal Information we share with them beyond what is necessary to assist us.
  • Business Transfers: Your information may be transferred in the event of a merger, acquisition, reorganization, bankruptcy, receivership, sale of company assets, transition of service to another provider. Your information may be transferred to a successor or affiliate alone or as part of that transaction along with other assets.
  • Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of TVision, (iii) act in urgent circumstances to protect the personal safety of users of the System or the public, or (iv) protect against legal liability.
  • With Your Consent: We may also share any information from or about you, including Personal Information and television and video viewing information, with any party when we have your consent.


We store, transmit, and protect Personal Information using a reasonable standard of care within the industry and in a manner that is the same or more protective than the manner in which we store, transmit, and protect other confidential information.  However, the Internet cannot be guaranteed to be fully secure and we cannot ensure or warrant the security of any information you provide to us in connection with your participation in the Program.


Retention and Destruction of Face Geometries

TVision will destroy your biometric identifier (specifically, face geometries used for facial recognition in conjunction with the Program) when the purpose for collecting the identifier has expired or been satisfied, or within three years of your last interaction with TVision, whichever occurs first.

Retention of other Personal Information

We retain information about your media consumption habits for one year after your participation in the program concludes and you return the System to TVision.  We may retain non-video viewing and non-biometric Personal Information only for as long as is reasonably necessary to accomplish the purposes for which it was collected.


You may contact us at to update the following information:

  • name
  • email address
  • location
  • household demographic information

Your Choices

You may always opt not to disclose information to us, but keep in mind some information may be needed to register with us or to use the System.

We may communicate with you by email to send you information about other products and services that may be of interest to you. These emails will contain an easy-to-use opt-out mechanism if you no longer want to receive them. You may also contact in order to opt-out. Please note that you may continue to receive emails from us concerning your participation in the Program after you opt out of receiving promotional messages from us.

You may withdraw your consent for TVision to share your media consumption information with third parties at any time by emailing us at  Please note that withdrawing your consent may result in termination of your participation in the Program.

Third Party Applications and Services

This Privacy Policy applies only to the services provided by TVision. The policies and procedures we described here do not apply to any third-party applications or services.

Contact Us

If you have any questions or concerns regarding this privacy policy, please send email to:, and we will be happy to answer any questions.