The TVision Signal

January 2024 Edition


Our Special Monthly Look at CTV Content & Viewer Trends

January 9, 2024

Welcome to the January 2024 edition of the TVision Signal Report. Think of it as an extended edition of our weekly TVision Power Score. In addition to sharing insight into the shows that are performing best across streaming apps, we're taking a deeper dive into the viewer and content trends shaping the future of the CTV landscape. Want to find out which programs and apps are drawing in audiences and keeping them engaged? Or how the rise of streaming has impacted linear TV viewing? Keep reading to find out!

Catch up on all of our past reports and check out our FAQs to learn more. 


Top 20 CTV Shows of the Week

First let's examine the shows and movies that are ranking highest according to our signature TVision Power Score. Here are the shows that topped the Power Score list between January 1 and January 7, 2024 thanks to their ability to both attract viewers and hold their attention throughout the show.

The TVision Power Score

Ranking the Top CTV Shows for 1/1- 1/7/2024
This Month
Previous Month
Rank Decrease
Rank Increase
Trending Up
Source: TVision Total View

"Percy Jackson an the Olympians" held onto its top spot this week for Disney+ in the Power Score, followed by season two of Amazon's "Reacher". Season one is also on the list in the twelfth spot. We often see earlier seasons of hit shows pop up on the list when new seasons are released. Apps are promoting these shows and viewers are both re-watching and engaging with a series for the first time.

The Power Score was very balanced once again with Hulu and Netflix each posting four shows on the list. Altogether nine apps had shows make the Power Score Top 20 for the first week of 2024.


Top 20 CTV Movies of December 2023

Want to know which of this year’s movies are best engaging viewers across all apps? Here are the movies that topped the Power Score list in November. 

The TVision Power Score

Ranking the Top CTV Movies for December 2023
This Month
Previous Month
Rank Decrease
Rank Increase
Trending Up
Source: TVision Total View

At the top of TVision's Power Score for CTV Movies in December 2023 is Amazon's Christmas comedy "Candy Cane Lane" starring Eddie Murphy. Holiday movies are found throughout the list for December - including two each on Disney+ ("Dashing Through the Snow" and "Diary of a Wimpy Kid Christmas: Cabin Fever") and AppleTV+ ("Charlie Brown Christmas" and "Spirited")

The star-studded "Leave the World Behind" on Netflix took the second spot on the list. 

Netflix led all apps with nine movies on the Power Score. Disney+ had four and AppleTV+ had three make the list.

Viewers Watch Both Linear and CTV

The majority of homes are watching both linear and CTV every month. However, when we compare December 2023 to November we see that homes watching only CTV increased by more than 3%.

Source: TVision Total View
In this section we examine household reach for Streaming, Cable and Broadcast.   Most households continue to leverage all three, with almost 90% of households leveraging streaming.
Source: TVision Total View

Note, Platform Reach indicates TV services households have viewed at least once within the specified time period.

Apps with Ad-Supported Options Gain Share

Data from TVision Total View shows that the largest category of apps - those that offer both ad and ad-free options, such as Netflix, Hulu and Disney+ - continues to gain share.

Source: TVision Total View

The Apps On America’s TVs

The top five apps in December 2023 for Household Reach are Netflix, YouTube, Hulu, Amazon Prime, and Max.  

Source: TVision Total View

The CTV Content Types Engaging Viewers

Viewer time spent with new programming, movies and original content all increased significantly from November 2023 to December 2023. This may be due to an increase in new content following the writer's strike, apps promoting new holiday programming, and/or viewers having more time for longer viewing sessions due to vacations. 

Shows vs. Movies

74% 26%
Shows Movies

Binged Shows vs. Weekly Release

80% 20%
Binge Release Weekly Release


Original vs. Syndicated Content

65% 35%
Original Syndicated

New Shows vs. Older Shows

26% 73%
New Shows Older Shows

Want to learn more about the TVision Signal Report? Check out our FAQs here.

Take Action with TVision Total View

Want more insight into the most engaging programs across CTV? TVision has recently introduced Total View, the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? Contact us today to get started or request a demo.

Explore Total View

Methodology & Metrics

TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated.

About the TVision Power Score

The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps.

The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.

TVision Metrics

TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).

Share of Time Spent: Compares the distribution of time spent viewing the app or program relative to the selected variable.

Binge Release: Model in which multiple episodes in a season are released at the same time

Weekly Release: Model in which shows release one new episode in a season at a time over the course of several weeks

New Shows: Show has aired new episodes within the last 30 days Older Shows: Shows has not aired new episodes in the last 30 days

Original Content: Programs that are exclusive to a single platform

Syndicated Content/Streaming Library Content: Programs that airs on multiple CTV platforms or have their entire suite of content available.



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