The TVision Signal

June 2023 Edition


Our Special Monthly Look at CTV Content & Viewer Trends

June 07, 2023

Welcome to another special monthly edition of the TVision Signal Report. Think of it as extended edition of our weekly TVision Power Score. In addition to sharing insight into the shows that are performing best across streaming apps, we're taking a deeper dive into the viewer and content trends shaping the future of the CTV landscape. Want to find out which programs and apps are drawing in audiences and keeping them engaged? Or how the rise of streaming has impacted linear TV viewing? Keep reading to find out!

Catch up on all of our past reports (including our April insights) and check out our FAQs to learn more. 


Top 20 CTV Shows of the Week

Kicking things off, we'll look at the shows and movies that are ranking highest according to our signature TVision Power Score. Here are the shows that topped the Power Score list during the week of Monday, May 29 through Sunday, June 4, 2023 thanks to their ability to both attract viewers and hold their attention throughout the show.

The TVision Power Score

Ranking the Top CTV Shows for 5/29 - 6/4
This Month
Previous Month
Rank Decrease
Rank Increase
Trending Up
Source: TVision Total View

With the much anticipated release of Ted Lasso's season (and likely series) finale, it's no surprise that AppleTV's star show once again scored the number-one spot on our Power Score for the fourth week in a row. With other popular shows like Amazon Freevee's Jury Duty remaining on the list for weeks after their finales, it will be interesting to see if Ted Lasso keeps up its winning streak next week. Another popular weekly release show, The Mandalorian, has remained in the top 20 even six weeks after it's season finale, so it's quite possible we haven't seen the last of AFC Richmond on this list.  

Two first-time entries to the top five include Netflix's FUBAR, which jumped to the third spot one week after its series premiere, and The Last Thing He Told Me. The latter has been a staple on the list for several weeks and finally broke the top five after releasing its season finale. 

Rounding out the top of the list, Disney+'s American Born Chinese held onto fourth place after debuting on the list last week. 

With so many shows airing buzz-worthy finales, many viewers were inspired to go back to the beginning. Ted Lasso and Succession both saw a major increase in rank for their respective first seasons. 

Shows that are "Trending Up" are either new to the list or have risen more than five spots in rank change since the previous reporting period. These shows may be ones to watch: I Think You Should Leave With Time Robinson, RuPaul's Drag Race All Stars, Barbecue Showdown, Manifest, Rabbit Hole, and Yellowstone.


The Shows With Power Score Staying Power

It's already been one month since we released the first edition of our weekly TVision Power Score ranking. Curious to see which shows kept viewers engaged from week to week? Here is a roundup of the CTV shows that remained on the TVision Power Score Top 20 in May for the most consecutive weeks. 



Congratulations to Amazon, Disney+, and Apple TV for producing shows kept bringing in audiences and keeping their attention throughout the show. Citadel, Jury Duty, The Mandalorian, and Ted Lasso remained on all five of editions of the TVision Power Score released in May without skipping a beat. 

The Apps Producing Engaging Content

There was no shortage of great CTV content for viewers to watch in May, but one app far surpassed all others for the sheer number of shows to rank on our Power Score. With 21 shows hitting the TVision Power Score Top 20 in May, Netflix had over four times as many shows on the list as runners-up Apple TV and Paramount+. 



Top 20 CTV Movies of May 2023

Want to know which of this year’s movies are best engaging viewers on their respective apps overall? Here are the movies that topped the Power Score list in May.

The TVision Power Score

Ranking the Top CTV Movies for May 2023
This Month
Previous Month
Rank Decrease
Rank Increase
Trending Up
Source: TVision Total View

The new remake of White Men Can't Jump ranked at the top of the list following its recent release on Hulu.  Another new entry to the list followed closely behind as Peter Pan & Wendy on Disney+ scored the second spot. Guardians of the Galaxy Vol. 2 also saw some notable movement as viewers geared up to go see Vol. 3 in Theaters. 

The Majority of Viewers Watch Both Linear and CTV

Much has been made of cord cutters; however, a closer look reveals that CTV’s popularity is not solely dependent on viewers who only watch CTV. In May, we saw that viewers held steady with their TV-watching methods of choice from April. The majority of viewing households (55%) watched a combination of linear and CTV, while 27% only watched TV through CTV Apps, and 18% watched exclusively through broadcast sources.

Source: TVision Total View
Drilling a bit deeper to understand the behavior of streaming-enabled households, we see that linear platforms continue to appeal to these streaming-enabled viewers. In the chart below, you can see that streaming platforms just barely surpassed cable for household reach, and broadcast is not far behind. This suggests content continues to drive viewer behavior, and they're willing to move fluidly between platforms to access the shows and movies they want to see.
Source: TVision Total View

Note, Platform Reach indicates TV services households have viewed at least once within the specified time period.

Ad-Supported Apps Lead the Future of CTV

Over the last few years, Americans spend on Ad-Supported Apps such as YouTube and Hulu. Now, over half of Time Spent Viewing CTV went to AVOD Apps and Apps that offer a combination of premium subscription-only and ad-supported tiers. The latter now includes Netflix and Disney+ who surprised the industry last year by announcing ad-supported models.

Source: TVision Total View

The Apps On America’s TVs

Netflix continues to draw in audiences with a strong lineup of new original programming that has dropped this year. With Netflix cracking down on password sharing and other apps potentially following suit, it will be interesting to see whether this impacts overall reach. In the meantime, the many of the largest apps by household reach from April held onto their spots in May. One exception was Disney+, which fell two places having wrapped up the latest season of the hit Star Wars series, The Mandalorian in April. 

Source: TVision Total View
Peacock notably held onto its place on the list after breaking into the top five. After rising to the top with original programming like, Mrs. Davis, Bel-Air, and Poker Face in April, it continued to bring in new viewers with the premier of Bupkis starring Pete Davidson.

The CTV Content Types Engaging Viewers

While premium content is essential for engaging CTV viewers, a strong assortment of streaming library content is also valuable for application providers looking to attract more viewers. Here is a breakdown of where viewers spend their time across different types of content.

Shows vs. Movies

86% 14%
Shows Movies

Binged Shows vs. Weekly Release

85% 15%
Binge Release Weekly Release

Original vs. Syndicated Content

62% 38%
Original Syndicated

New Shows vs. Older Shows

17% 83%
New Shows Older Shows

Want to learn more about the TVision Signal Report? Check out our FAQs here.

Take Action with TVision Total View

Want more insight into the most engaging programs across CTV? TVision has recently introduced Total View, the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? Contact us today to get started or request a demo.

Explore Total View

Methodology & Metrics

TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated.

About the TVision Power Score

The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps.

The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.

TVision Metrics

TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).

Share of Time Spent: Compares the distribution of time spent viewing the app or program relative to the selected variable.

Binge Release: Model in which multiple episodes in a season are released at the same time

Weekly Release: Model in which shows release one new episode in a season at a time over the course of several weeks

New Shows: Show has aired new episodes within the last 30 days Older Shows: Shows has not aired new episodes in the last 30 days

Original Content: Programs that are exclusive to a single platform

Syndicated Content/Streaming Library Content: Programs that airs on multiple CTV platforms or have their entire suite of content available.



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