The TVision Signal

Week of May 8 - 14, 2023


Our Weekly Look at CTV Content & Viewer Trends

May 17, 2023

It's Wednesday, which means it's time for another edition of the TVision Signal Report. Each week, we’ll be sharing insight into viewer and content trends across the CTV landscape with the goal of providing common metrics the industry can use to evaluate what’s really engaging audiences. 

Top 20 CTV Shows of the Week

Here are the shows that topped the Power Score list during the week of Monday, May 8 through Sunday, May 14, 2023 thanks to their ability to both attract viewers and hold their attention throughout the show. Apple TV's latest season of Ted Lasso reclaimed the number-one spot on our Power Score after briefly switching places with Amazon Freevee's mockumentary sensation Jury Duty last week. Netflix's new Bridgerton prequel, Queen Charlotte, also made an impressive showing—skyrocketing to second place in just its second week on the list. Jury Duty held strong and rounded out the top three. Other CTV shows of note include Netflix's new true-crime series, Missing: Dead or Alive? and Amazon Prime’s Citadel, which claimed the fourth and fifth spots, respectively.

Shows that are "Trending Up" are either new to the list or have risen more than five spots in rank change since the previous reporting period. These shows may be ones to watch: The Last Thing He Told Me, Bupkis, The Muppets Mayhem, The Night Agent, Queen Cleopatra, and Shrinking.

The TVision Power Score

Ranking the Top CTV Shows for 5/8 - 5/14
This Week
Previous Week
Rank Decrease
Rank Increase
Trending Up
Source: TVision Total View

The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming, and even uncover hidden gems distributed through smaller apps.

The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.

Once a month, we’ll share a special issue of the TVision Signal that also provides must-know macro CTV trends that are impacting the entire TV landscape. See last week's report for our April insights and check out our FAQs to learn more. 

Take Action with TVision Total View

Want more insight into the most engaging programs across CTV? The insights powering the TVision Signal are available in  Total View, the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? Contact us today to get started or request a demo.


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Methodology & Metrics

TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 8 – 14, 2023, unless otherwise indicated.

TVision Metrics

TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).

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