October 10, 2023
Welcome to the Q3 2023 special edition of the TVision Power Score. In this issue we examine the shows and movies that best captured attention and capitalized on potential audience reach in Q3 2023. Want to know the shows and movies that kept audiences glued to their TVs this summer? Keep reading to find out!
These are the CTV shows that best engaged audiences between July 1, 2023 and September 30, 2023. Eleven shows registered in the Power Score for the first time in Q3 2023, and only three shows ("Jury Duty", season 3 of "Ted Lasso," and "Secret Invasion") made the Power Score Top 20 in both Q2 and Q3 2023. This is a good indication of how quickly shows -many of which have 13 episodes or less, and can be binged in a matter of days - move into and out of popularity.
Netflix, with one of the largest libraries of original programming on CTV, saw 7 shows make the list for Q3 2023. But it wasn't exclusively original content driving Netflix's performance, three seasons of the syndicated program "Suits" also made the list. Eight seasons of the show, which also airs on several other streaming apps, arrived on Netflix on June 17, and the show quickly rose through the TVision Power Score. Season three jumped 89 spots from Q2 to Q3, likely due to the considerable reach of Netflix.
Want to know which of this year’s movies are best engaging viewers across all apps? Here are the movies that topped the Power Score list Q3 2023.
Just like with CTV sows, 11 new movies made the list in Q3 2023. Five new Netflix movies took the top five spots on the CTV Movie Power Score in Q3 2023. Disney+'s stable of beloved family movies also performed well, with four making the list.
Want more insight into the most engaging programs across CTV? TVision has recently introduced Total View, the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? Contact us today to get started or request a demo.
TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 1 – May 31, 2023 or May 29 – June 4, 2023, unless otherwise indicated.
The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming and even uncover hidden gems distributed through smaller apps.
The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.
TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).
Share of Time Spent: Compares the distribution of time spent viewing the app or program relative to the selected variable.
Binge Release: Model in which multiple episodes in a season are released at the same time
Weekly Release: Model in which shows release one new episode in a season at a time over the course of several weeks
New Shows: Show has aired new episodes within the last 30 days Older Shows: Shows has not aired new episodes in the last 30 days
Original Content: Programs that are exclusive to a single platform
Syndicated Content/Streaming Library Content: Programs that airs on multiple CTV platforms or have their entire suite of content available.