Blog

The latest insights on television marketing

January: Top Attention-Grabbing Shows for Broadcast and Cable

Weight Loss and Reality Capture Viewer Attention in January

Our passive measurement technology allows us to see which programs are best at capturing eyes-on-screen attention. In the month of January, the following primetime, first-run programs ranked the highest on our Attention Index.

Highlights:

  • Resolve to shape a new you in 2018? With New Year’s resolutions underway, TLC’s “My 600lb Life” and “My Big Fat Fabulous Life” both made the top 5 cable programs.
  • Looking for a change of scenery in 2018? #1 in attention for broadcast was NBC’s “Better Late Than Never” — featuring travel exploits from seasoned celebrities William Shatner, Henry Winkler, George Foreman, Terry Bradshaw, and newbie Jeff Dye.
  • Just wishing for more cash? NBC’s “The Wall” has viewers paying attention and wishing that they, too, can win millions.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.

Top TV Shows by Attention

BROADCAST JANUARY 2018

Jan2018Attention_Broadcast

CABLE JANUARY 2018

Jan2018Attention_Cable