May 24, 2023
Want to know which shows are performing best across streaming apps? We've got you covered with our latest edition of the TVision Signal Report. Each week, we’ll be sharing insight into viewer and content trends across the CTV landscape with the goal of providing common metrics the industry can use to evaluate what’s really engaging audiences.
Here are the shows that topped the Power Score list during the week of Monday, May 15 through Sunday, May 21, 2023 thanks to their ability to both attract viewers and hold their attention throughout the show. AppleTV's Ted Lasso scored the the top spot on our Power Score for the second week in a row. With two more episodes left to go in the current season, we expect expect to see more of Ted Lasso on this list in the coming weeks. Although it's been a month since its finale, Jury Duty continues to charm audiences and jumped up to second place, switching places with Netflix's Queen Charlotte: A Bridgerton Story. Other CTV shows of note include Amazon Prime’s Citadel, which has consistently ranked in the top five over the last few weeks and the new season of RuPaul's Drag Race All Stars on Paramount+. The latter impressively launched to the fifth spot in its first week on the list.
Shows that are "Trending Up" are either new to the list or have risen more than five spots in rank change since the previous reporting period. These shows may be ones to watch: Selling Sunset, XO Kitty, RENO 911!, Grease: Rise of the Pink Ladies, The Great, and Muted
The TVision Power Score is a completely new ranking designed to factor in both viewership and engagement when measuring the performance of CTV programming. The Power Score is based on the industry’s most comprehensive view of the CTV landscape - TVision measures activity across over 1,000 apps - and enables an accurate understanding of the relative performance of CTV content across any app. This new way to understand show performance will enable industry watchers to more quickly identify trending content and CTV’s hottest programming, and even uncover hidden gems distributed through smaller apps.
The TVision Power Score factors in four key metrics: the amount of time viewers pay attention to the program, the amount of program time available for the season, the program’s reach, as well as the application’s reach. This combination of metrics was chosen to enable a neutral look at the quality of programming and its unique, inherent ability to draw in viewers - regardless of the scale of the platform, or the program’s release schedule.
Once a month, we’ll share a special issue of the TVision Signal that also provides must-know macro CTV trends that are impacting the entire TV landscape. Catch up on all of our past reports (including our April insights) and check out our FAQs to learn more.
Want more insight into the most engaging programs across CTV? The insights powering the TVision Signal are available in Total View, the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear. With a unified view of the entire TV landscape, media sellers can identify premium impressions based on viewer engagement and show the true value of their media properties. Want to learn how you can gain key engagement metrics like attention and co-viewing for ad performance and viewer trends across hundreds of apps, networks, and thousands of shows? Contact us today to get started or request a demo.
TVision measures Viewer Presence and Attention for every second of programming and advertising on television. Every time a person walks into the room, our technology detects who the viewer is, where they are in the room, and what their eyes are looking at. We do all this without personally identifying individual users, and without transmitting any images or videos. TVision’s data is collected from an opt-in panel of 5,000 homes across the United States and weighted to represent the country. All demographic data is self-reported by the respondents. Linear and CTV ad impressions data in this report is from May 15 – 21, 2023, unless otherwise indicated.
TVision Power Score: TVision's Power Score represents how engaged audiences are for any given program. Our formula looks at (Attentive seconds / Seconds Available) x (Program Reach per Season / Publisher Reach).