Person-Level TV Data

The advertising industry is demanding more granularity in TV measurement. Marketers require person-level TV data that matches digital-style clarity so that they can understand true reach and frequency. This is the objective of the MRC standards and the WFA’s efforts to break the deadlock on cross-media measurement. 

Meet advertiser demand by combining TVision’s person-level panel data with your own household-level data in order to project individual behavior across other similar homes.

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How Do Partners Apply TVision's Data?

With Advanced Audience Projections, TVision's second-by-second person-level data is integrated with census data to provide the full picture of actual TV viewership and engagement.
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TV Attribution
Tie person-level ad exposure data to outcome data with significantly greater accuracy.
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Cross-Platform Measurement
Meet MRC and WFA standards for comparative measurement across TV and digital.
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Reach and Frequency
Understand unduplicated reach and frequency as well as incremental reach for specific viewers.
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Co-Viewing

Quantify the value of co-viewing in the room when the ad and content aired.

Help clients eliminate waste by going beyond household data

With TVision's person-level data advertisers make more informed decisions to effectively reach their target audience. 

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