The advertising industry is demanding more granularity in TV measurement. Marketers require person-level TV data that matches digital-style clarity so that they can understand true reach and frequency. This is the objective of the MRC standards and the WFA’s efforts to break the deadlock on cross-media measurement.
Meet advertiser demand by combining TVision’s person-level panel data with your own household-level data in order to project individual behavior across other similar homes.
Quantify the value of co-viewing in the room when the ad and content aired.
With TVision's person-level data advertisers make more informed decisions to effectively reach their target audience.