With Advanced Audience Projections, TVision's second-by-second person-level data is integrated with census data to provide the full picture of actual TV viewership and engagement.
Tie person-level ad exposure data to outcome data with significantly greater accuracy.
Meet MRC and WFA standards for comparative measurement across TV and digital.
Understand unduplicated reach and frequency as well as incremental reach for specific viewers.
Quantify the value of co-viewing in the room when the ad and content aired.
With TVision's person-level data advertisers make more informed decisions to effectively reach their target audience.