TVision Insights

March Madness Sweet Sixteen Recap: Keep Your Eyes on UNC and Gonzaga

The past two days delivered some of the most exciting basketball of the tournament. Thursday saw 3 of 4 games decided by 3 points or less, while Friday viewers had to wait until the late game to see Wisconsin’s dream run come to an end. Here is the full rank of attention by game. One […]

March Madness Weekend Recap: Florida vs. Virginia Generate Highest Attention

Your bracket may be busted, but that doesn’t mean you stopped paying attention. The departure of pre-tournament favorites Villanova and Duke was a shock, but the story of the weekend has to go to our round 1 attention heroes, Xavier, who delivered their second upset, in three days. We now have a few days to catch […]

March Madness Day 2 Recap: Prime Time Gets Prime Attention

Day Two of NCAA March Madness 2017 is in the books.  Once again, here is the full rank of attention, by game. Despite the closest games taking place in the first half of the day, America was glued to the screen during prime time.  One day 2 story is Wichita State’s upset victory over 7th seeded Dayton. Wichita […]

March Madness Day 1 Recap: Xavier Captures 22% More Attention Than Average

Whether you’re a devoted fan or casual office pool participant, it’s certainly that time of year again: March Madness. Perhaps you’re wearing collegiate gear to cheer on your team. Or perhaps, like our Head of Product, you’re dressed like a leprechaun to celebrate the Fighting Irish’s narrow escape on day one of this year’s NCAA March […]

TVision Insights Attention Deep Dive: Super Bowl 51

While you were eating chicken wings, drinking beer, and cheering on your team, we were doing what we do best: measuring attention on television. We looked at every second of commercial and gametime, and analyzed which ads captured the most attention, generated the most smiles, and were best helped by celebrity endorsements. To learn more about […]

The Top Attentive Moments of the Final Presidential Debate 2016

The Most Attention Grabbing Moments of the 1st Presidential Debate 2016

Audience Engagement to RNC vs. DNC

Contextual Relevance Drives Higher Engagement

Context. Want to analyze the increase in engagement from contextually relevant creative? Historically this has been challenging, you would need to monitor attention passively, in the natural environment at a person level. Lucky for us, that is precisely what we do. Below is analysis we performed looking at the scenes within a Bud Light creative and […]

TVision Deep Dive: Oscars 2016 – Beyonce, Lady Gaga, Joe Biden

The second biggest TV event of the year is the Oscars, so we couldn’t help ourselves but do another deep dive. Different from all other live events we have covered in the past, this time we had our analysis complete within hours of Leo’s win. AdWeek published our data first thing Monday morning, below is our infographic. Want […]