TV is valuable (if you know how to measure it)

When we look at the way TV has always been measured - a lot is missing from the equation: Who’s actually in the room, and are their eyes even on the screen?

TVision is the leader in TV performance metrics. We use cutting edge technology to measure what was once unmeasurable - how people really watch TV. We’re a venture-backed company, deeply immersed in the intersection of data, media, and technology.

TVision enables the media industry - brands, networks, and data partners alike - to reduce waste and drive greater marketing results.  We’re based in New York City, the advertising and media capital of the world.

 

 

Quantifying TV Viewability

Meet the Team

Yan Liu
CEO & Co-Founder
LinkedIn

About

Yan Liu

Yan co-founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China. Before that, Yan worked at McKinsey in Tokyo. He was born in China and grew up in both Japan and China, and currently resides with his wife and son.
Luke McGuinness
President
LinkedIn

About

Luke McGuinness

As TVision’s President & Chief Operating Officer, Luke oversees product, go-to-market, partnerships and operations, bringing 20 years of experience growing information businesses in the data-driven marketing ecosystem, including audience development, data, measurement and analytics. He joins TVision from LiveRamp, where he was on the executive team who built and built and ran the LiveRamp Data Store. Earlier in his career, he held leadership positions at Collective, where he drove cross-screen targeting and measurement innovation, and at Experian Hitwise, an audience measurement and competitive intelligence business. An expert in digital data and privacy, Luke holds a JD degree from Fordham University School of Law.

Inderbir Sidhu
Chief Technology Officer
LinkedIn

About

Inderbir Sidhu

Most recently Inderbir was the CTO at Altman Vilandrie & Company where he led the Marketing Analytics product line, taking the products from proof of concept stage to successful commercial deployment at large enterprises. Prior to that, he was a Software Architect and Engineering Manager at Brightcove.

Inderbir has published in leading IEEE journals on the topics of Natural Language Processing and Genetic Algorithms. Inderbir holds a B.S. in Computer Science from York University in Toronto.

Board of Directors

Yan Liu
CEO & Co-Founder, TVision
LinkedIn
Luke McGuinness
President, TVision
LinkedIn
Yelena Shkolnik
Vice President, Jump Capital
LinkedIn
Ryan Moore
Co-Founder, Accomplice
LinkedIn
Eric Berry
CEO, TripleLift
LinkedIn

Advisors

Raj Aggarwal
CEO & Co-founder, Demand Sage
LinkedIn
Jay Altschuler
VP of Media, Petco
LinkedIn
Lynda Clarizio
Former President, Nielsen
LinkedIn
David Cohen
President, IAB
LinkedIn
Adam Gerber
President, Global Media, Essence
LinkedIn
Shruti Joshi
CEO & Co-founder, Compell'd
LinkedIn
James Rooke
FreeWheel
LinkedIn
Joshua Summers
Clypd
LinkedIn
Thales Teixeira
Harvard Business School
LinkedIn
Alexandre Winter
CEO & Co-Founder, Norbert Health
LinkedIn

Investors

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