TVision goes beyond traditional TV metrics to show you how audiences are actually watching your content — person-by-person, second-by-second.
As current events have affected viewer behavior, content providers have to manage modified schedules and programs. TVision data empowers networks with better and more revealing data to guide advertisers to make effective investments.
Brand advertisers and their agencies leverage this data to plan their campaign spend towards the most viewable TV. Leading networks use the same data to make the most of their inventory - proving value with client performance.