TVision Insights

Q2 Attention to TVision

In Q2, we brought on Mark Green as our Chief Strategy Officer, launched our Creative Performance Score as part of our Q1 TV Attention Report, and discussed how reach alone does not equal success. Take a look at the Q2 roundup of TVision Insights news, including features from MediaPost, Cynopsis, and Broadcasting & Cable.   […]

Who’s Paying Attention to TV Shows? TVision Knows

By Jon Lafayette Originally published in Broadcasting & Cable   During the first quarter, CBS’ comedy Life in Pieces attracted the most attention of any primetime broadcast show, according to research company TVision Insights. In a crowded media landscape, attention is an important commodity for both programs and advertising. The highest rated shows and the […]

Eye-Tracking TV Tech Yields Big Attention Results

By: Wayne Friendman Originally published in MediaPost   Using new eye-tracking technology, TVision Insights says the highest “attention” for a broadcast network TV show goes to CBS’ “Life In Pieces.” The company’s technology measures where panelists are looking — as well as where they are in the room — for every second of programming or […]

TVAttentionReportQ1

TVision Insights’ Creative Performance Score Provides a New Measure for Brands to Determine Attention Breakthrough

Metric featured in company’s Q1 2017 report on TV attention BOSTON, MA (June 6, 2017) – TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today unveiled its Creative Performance Score. The Creative Performance Score is the first metric that measures creative breakthrough while normalizing […]

BostInno: Former Nielsen Exec Joins Boston Adtech Startup TVision Insights

TVision Insights, which tracks TV behavior using computer vision and eye-tracking technology, announced on Tuesday it has hired Mark Green as chief strategy officer. Green was most recently chief operating officer of 4C Insights, a Chicago-based data science company that helps media brands identify their most valuable audiences. Before that, he served as a senior […]

TVision Insights Hires Nielsen and 4C Veteran Mark Green as Chief Strategy Officer

Demand for attention data leads to 8X customer growth and triples TVision Insights team BOSTON, MA — TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today announced the hiring of Mark Green as Chief Strategy Officer. Mark brings 30 years of experience in TV […]

Press Coverage Look Back, Q1 2017

On a Sunday morning in February, we looked at the New York Times and found ourselves on the front page. We’re still reeling, but the New York Times wasn’t the only one who took notice of us and our attention data over the past few months. Take a look at the Q1 roundup of TVision Insights […]

TVision Insights Unveils Quarterly Attention Report for Television and OTT, Reveals Top Ads, Programs, Co-Viewing Channels, and Dayparts

GEICO, Verizon, and Walmart Take Top Brand Attention Spots TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today released its inaugural Quarterly Attention Report. The report showcases attention data across demographics, commercials, and programming, covering October 1 – December 31 2016. Key among the […]

New Metrics Pay Extra ‘Attention’ To TV Viewers’ Screen Time

Using its “vision technology,” TVision Insights says its findings for top TV shows should be considered differently versus other third-party research companies touting pure traditional viewership measured data. The company says its technology measures the time, second-by-second, that viewers’ eyes are focusing a TV screen. The data was collected anonymously and passively from some 7,500 […]

Broadcasting & Cable: Capturing More Attention? Demand a Premium

By Dan Schiffman, CRO & Co-Founder, TVision Insights It was a cold Thursday evening in New York City, and I just walked into my home around 9 p.m. I hung up my coat, threw a frozen dinner in the microwave for a few minutes, and sat down on the couch to watch TV for a […]