TVision Insights

BostInno: Former Nielsen Exec Joins Boston Adtech Startup TVision Insights

TVision Insights, which tracks TV behavior using computer vision and eye-tracking technology, announced on Tuesday it has hired Mark Green as chief strategy officer. Green was most recently chief operating officer of 4C Insights, a Chicago-based data science company that helps media brands identify their most valuable audiences. Before that, he served as a senior […]

TVision Insights Hires Nielsen and 4C Veteran Mark Green as Chief Strategy Officer

Demand for attention data leads to 8X customer growth and triples TVision Insights team BOSTON, MA — TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today announced the hiring of Mark Green as Chief Strategy Officer. Mark brings 30 years of experience in TV […]

Press Coverage Look Back, Q1 2017

On a Sunday morning in February, we looked at the New York Times and found ourselves on the front page. We’re still reeling, but the New York Times wasn’t the only one who took notice of us and our attention data over the past few months. Take a look at the Q1 roundup of TVision Insights […]

TVision Insights Unveils Quarterly Attention Report for Television and OTT, Reveals Top Ads, Programs, Co-Viewing Channels, and Dayparts

GEICO, Verizon, and Walmart Take Top Brand Attention Spots TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today released its inaugural Quarterly Attention Report. The report showcases attention data across demographics, commercials, and programming, covering October 1 – December 31 2016. Key among the […]

New Metrics Pay Extra ‘Attention’ To TV Viewers’ Screen Time

Using its “vision technology,” TVision Insights says its findings for top TV shows should be considered differently versus other third-party research companies touting pure traditional viewership measured data. The company says its technology measures the time, second-by-second, that viewers’ eyes are focusing a TV screen. The data was collected anonymously and passively from some 7,500 […]

Broadcasting & Cable: Capturing More Attention? Demand a Premium

By Dan Schiffman, CRO & Co-Founder, TVision Insights It was a cold Thursday evening in New York City, and I just walked into my home around 9 p.m. I hung up my coat, threw a frozen dinner in the microwave for a few minutes, and sat down on the couch to watch TV for a […]

For Marketers, TV Sets Are an Invaluable Pair of Eyes

While Ellen Milz and her family were watching the Olympics last summer, their TV was watching them. Ms. Milz, 48, who lives with her husband and three children in Chicago, had agreed to be a panelist for a company called TVision Insights, which monitored her viewing habits — and whether her eyes flicked down to […]

Last Night We Talked About ‘Stranger Things’ But Paid Attention To Cars

Thanks to some eye-opening metrics provided by TVision Insights, a Boston-based startup that uses sensor data gathered from a panel of compensated households nationwide, it’s possible to measure reach not just in terms of number of television sets reached or number of online clicks, but actual eyeballs of actual people. According to their data, the […]

TVision Insights Named One of 50 Boston startups to watch in 2017

In 2016, Boston’s tech sector flourished, with startups maturing alongside the city’s legacy industries while a steady trickle of venture capital poured into industries like edtech, food-tech, fintech, digital media and healthtech, to name a few. But what will 2017 look like? With an eye toward new funding, innovation and top talent, Built In Boston […]

Super Bowl Ad Showdown: In The New Age Of Media Metrics, TV Watches You

Last year, advertisers spent nearly $380 million plus production costs to run ads during the Super Bowl, and this year’s total may be even higher. Will they get their money’s worth out of their biggest bet of the year? Read more in Forbes.