TVision Insights

TVision Insights Unveils Quarterly Attention Report for Television and OTT, Reveals Top Ads, Programs, Co-Viewing Channels, and Dayparts

GEICO, Verizon, and Walmart Take Top Brand Attention Spots TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today released its inaugural Quarterly Attention Report. The report showcases attention data across demographics, commercials, and programming, covering October 1 – December 31 2016. Key among the […]

New Metrics Pay Extra ‘Attention’ To TV Viewers’ Screen Time

Using its “vision technology,” TVision Insights says its findings for top TV shows should be considered differently versus other third-party research companies touting pure traditional viewership measured data. The company says its technology measures the time, second-by-second, that viewers’ eyes are focusing a TV screen. The data was collected anonymously and passively from some 7,500 […]

Broadcasting & Cable: Capturing More Attention? Demand a Premium

By Dan Schiffman, CRO & Co-Founder, TVision Insights It was a cold Thursday evening in New York City, and I just walked into my home around 9 p.m. I hung up my coat, threw a frozen dinner in the microwave for a few minutes, and sat down on the couch to watch TV for a […]

For Marketers, TV Sets Are an Invaluable Pair of Eyes

While Ellen Milz and her family were watching the Olympics last summer, their TV was watching them. Ms. Milz, 48, who lives with her husband and three children in Chicago, had agreed to be a panelist for a company called TVision Insights, which monitored her viewing habits — and whether her eyes flicked down to […]

Last Night We Talked About ‘Stranger Things’ But Paid Attention To Cars

Thanks to some eye-opening metrics provided by TVision Insights, a Boston-based startup that uses sensor data gathered from a panel of compensated households nationwide, it’s possible to measure reach not just in terms of number of television sets reached or number of online clicks, but actual eyeballs of actual people. According to their data, the […]

TVision Insights Named One of 50 Boston startups to watch in 2017

In 2016, Boston’s tech sector flourished, with startups maturing alongside the city’s legacy industries while a steady trickle of venture capital poured into industries like edtech, food-tech, fintech, digital media and healthtech, to name a few. But what will 2017 look like? With an eye toward new funding, innovation and top talent, Built In Boston […]

Super Bowl Ad Showdown: In The New Age Of Media Metrics, TV Watches You

Last year, advertisers spent nearly $380 million plus production costs to run ads during the Super Bowl, and this year’s total may be even higher. Will they get their money’s worth out of their biggest bet of the year? Read more in Forbes.

Poets&Quants’ Top MBA Startups Of 2017

For the fourth time since 2013, Poets&Quants has ranked startups coming out of the world’s most elite schools based on one criterion: venture capital-backed funding. Check out the full list on Poets&Quants.

Why TV Everywhere is often not there when you want it

Dan Schiffman, co-founder of TV measurement firm TVision, said that the hurdles in front of users having universal online access to all stations they subscribe to linearly, center around regulations, measurement and research. As seen in the SCOTUS case that ruled against Aereo’s streaming service, the law can contribute to the tangled web of digital […]

With $9.3M in Funding, TVision Is Opening the ‘Black Box’ of Netflix Viewer Habits

Earlier this month, we first reported that TVision Insights — a MassChallenge alum that tracks TV viewer behavior through computer vision and eye-tracking technology — was in the midst of closing its largest round of funding yet. On Wednesday, the MIT-born startup opened up about its new $6.8 million round, which was led by Cambridge’s […]