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March Madness Elite 8 and Final Four Recap: Elite 8 Captures More Attention

Tonight, two No. 1 seeds square off for the championship, only the 8th time in tournament history. As we gear up for what’s sure to be a great close to March Madness, we analyzed how the Elite 8 and Final Four fared at capturing viewer attention.


Our findings were surprising. Despite two incredible Final Four games, the Elite 8 captured more attention. In addition, while UNC won its past two games by a single shot, America is failing to take notice.

What will happen tonight? If attention has any say in the result, Gonzaga has the upper hand in its finals debut. But maybe UNC is the attention sleeper, waiting to win yet again on a single shot.

As UNC and Gonzaga battle it out, we’ll be monitoring person-by-person, second-by-second, eyes on screen viewer attention. Interested in learning more? Contact us, or check out prior analysis on Day 1, Day 2, Round of 32, and the Sweet Sixteen.