TVision Insights

over the top

Measuring OTT Viewership and Attention Just Got Easier With TVision

When it comes to consuming content on TV, there are now more options than ever – Over The Top (OTT), Broadcast and Cable all compete for our attention. From the TV set to tv-connected devices, viewers of all ages and income levels can pick and choose how, and when, they watch content. Where user choice […]

BostInno: Former Nielsen Exec Joins Boston Adtech Startup TVision Insights

TVision Insights, which tracks TV behavior using computer vision and eye-tracking technology, announced on Tuesday it has hired Mark Green as chief strategy officer. Green was most recently chief operating officer of 4C Insights, a Chicago-based data science company that helps media brands identify their most valuable audiences. Before that, he served as a senior […]

TVision Insights Hires Nielsen and 4C Veteran Mark Green as Chief Strategy Officer

Demand for attention data leads to 8X customer growth and triples TVision Insights team BOSTON, MA — TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today announced the hiring of Mark Green as Chief Strategy Officer. Mark brings 30 years of experience in TV […]

Attention Madness

While you were filling out your bracket, joining your office pool, and cheering on your alma mater, we were doing what we do best: measuring eyes on screen attention to every second of television. Here’s what we found: Capital One’s “Steaks” had the highest Attention Index of all ads during the tournament College-age viewers (18-24) had the highest […]

Championship Recap: All Eyes on UNC as They Earn 6th NCAA Title

What an ending! Despite attention favoring Gonzaga, UNC took the title home, net and all. Even though the game aired past 9PM for east coast fans, the championship game still dominated attention when compared to the Elite 8 and Final Four. The game itself was certainly a thriller. Take a look at our second-by-second analysis […]

March Madness Elite 8 and Final Four Recap: Elite 8 Captures More Attention

Tonight, two No. 1 seeds square off for the championship, only the 8th time in tournament history. As we gear up for what’s sure to be a great close to March Madness, we analyzed how the Elite 8 and Final Four fared at capturing viewer attention. Our findings were surprising. Despite two incredible Final Four games, […]

March: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT

Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of March and found that the following primetime programs ranked the highest for capturing attention.

Press Coverage Look Back, Q1 2017

On a Sunday morning in February, we looked at the New York Times and found ourselves on the front page. We’re still reeling, but the New York Times wasn’t the only one who took notice of us and our attention data over the past few months. Take a look at the Q1 roundup of TVision Insights […]

March Madness Sweet Sixteen Recap: Keep Your Eyes on UNC and Gonzaga

The past two days delivered some of the most exciting basketball of the tournament. Thursday saw 3 of 4 games decided by 3 points or less, while Friday viewers had to wait until the late game to see Wisconsin’s dream run come to an end. Here is the full rank of attention by game. One […]

TVision Insights Unveils Quarterly Attention Report for Television and OTT, Reveals Top Ads, Programs, Co-Viewing Channels, and Dayparts

GEICO, Verizon, and Walmart Take Top Brand Attention Spots TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today released its inaugural Quarterly Attention Report. The report showcases attention data across demographics, commercials, and programming, covering October 1 – December 31 2016. Key among the […]