TVision Insights

March Madness Sweet Sixteen Recap: Keep Your Eyes on UNC and Gonzaga

The past two days delivered some of the most exciting basketball of the tournament. Thursday saw 3 of 4 games decided by 3 points or less, while Friday viewers had to wait until the late game to see Wisconsin’s dream run come to an end. Here is the full rank of attention by game. One […]

TVision Insights Unveils Quarterly Attention Report for Television and OTT, Reveals Top Ads, Programs, Co-Viewing Channels, and Dayparts

GEICO, Verizon, and Walmart Take Top Brand Attention Spots TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today released its inaugural Quarterly Attention Report. The report showcases attention data across demographics, commercials, and programming, covering October 1 – December 31 2016. Key among the […]

New Metrics Pay Extra ‘Attention’ To TV Viewers’ Screen Time

Using its “vision technology,” TVision Insights says its findings for top TV shows should be considered differently versus other third-party research companies touting pure traditional viewership measured data. The company says its technology measures the time, second-by-second, that viewers’ eyes are focusing a TV screen. The data was collected anonymously and passively from some 7,500 […]

March Madness Weekend Recap: Florida vs. Virginia Generate Highest Attention

Your bracket may be busted, but that doesn’t mean you stopped paying attention. The departure of pre-tournament favorites Villanova and Duke was a shock, but the story of the weekend has to go to our round 1 attention heroes, Xavier, who delivered their second upset, in three days. We now have a few days to catch […]

March Madness Day 2 Recap: Prime Time Gets Prime Attention

Day Two of NCAA March Madness 2017 is in the books.  Once again, here is the full rank of attention, by game. Despite the closest games taking place in the first half of the day, America was glued to the screen during prime time.  One day 2 story is Wichita State’s upset victory over 7th seeded Dayton. Wichita […]

March Madness Day 1 Recap: Xavier Captures 22% More Attention Than Average

Whether you’re a devoted fan or casual office pool participant, it’s certainly that time of year again: March Madness. Perhaps you’re wearing collegiate gear to cheer on your team. Or perhaps, like our Head of Product, you’re dressed like a leprechaun to celebrate the Fighting Irish’s narrow escape on day one of this year’s NCAA March […]

Broadcasting & Cable: Capturing More Attention? Demand a Premium

By Dan Schiffman, CRO & Co-Founder, TVision Insights It was a cold Thursday evening in New York City, and I just walked into my home around 9 p.m. I hung up my coat, threw a frozen dinner in the microwave for a few minutes, and sat down on the couch to watch TV for a […]

February: Top Attentive Shows for Broadcast, Cable, and Over-the-Top

Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of February and found that the following primetime programs ranked the highest for capturing attention.

For Marketers, TV Sets Are an Invaluable Pair of Eyes

While Ellen Milz and her family were watching the Olympics last summer, their TV was watching them. Ms. Milz, 48, who lives with her husband and three children in Chicago, had agreed to be a panelist for a company called TVision Insights, which monitored her viewing habits — and whether her eyes flicked down to […]

TVision Insights Attention Deep Dive: Super Bowl 51

While you were eating chicken wings, drinking beer, and cheering on your team, we were doing what we do best: measuring attention on television. We looked at every second of commercial and gametime, and analyzed which ads captured the most attention, generated the most smiles, and were best helped by celebrity endorsements. To learn more about […]