TVision Insights

Does Home Field Advantage Matter to Viewers?

This year’s All-Star Game missed the mark on attention. The Attention Index for this years game was nearly 20 points lower than last year, signaling a less interested audience, even though ratings were similar for both years. Dull game? Did removing home-field advantage affect desire to watch closely? Lack of star power? You be the […]

June: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT

Our passive measurement technology allows us to see which programs are best are capturing eyes-on-screen attention. We looked back at the entire month of June and found that the following primetime first-run programs ranked the highest. Highlights: Game shows and competitions dominated the Broadcast attention list. “Superhuman”, “Hollywood Game Night” and “The Amazing Race” scored the highest […]

Q2 Attention to TVision

In Q2, we brought on Mark Green as our Chief Strategy Officer, launched our Creative Performance Score as part of our Q1 TV Attention Report, and discussed how reach alone does not equal success. Take a look at the Q2 roundup of TVision Insights news, including features from MediaPost, Cynopsis, and Broadcasting & Cable.   […]

The Triple Crown of Attention

While a horse did not win the Triple Crown this year, we sought to find out if an advertiser had won the Triple Crown of Attention. We looked at the total attentive seconds captured by each brand during each race: the Kentucky Derby, Preakness Stakes, and Belmont Stakes. Take a look at the results below. Curious how you […]

Who’s Paying Attention to TV Shows? TVision Knows

By Jon Lafayette Originally published in Broadcasting & Cable   During the first quarter, CBS’ comedy Life in Pieces attracted the most attention of any primetime broadcast show, according to research company TVision Insights. In a crowded media landscape, attention is an important commodity for both programs and advertising. The highest rated shows and the […]

Eye-Tracking TV Tech Yields Big Attention Results

By: Wayne Friendman Originally published in MediaPost   Using new eye-tracking technology, TVision Insights says the highest “attention” for a broadcast network TV show goes to CBS’ “Life In Pieces.” The company’s technology measures where panelists are looking — as well as where they are in the room — for every second of programming or […]

TVAttentionReportQ1

TVision Insights’ Creative Performance Score Provides a New Measure for Brands to Determine Attention Breakthrough

Metric featured in company’s Q1 2017 report on TV attention BOSTON, MA (June 6, 2017) – TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today unveiled its Creative Performance Score. The Creative Performance Score is the first metric that measures creative breakthrough while normalizing […]

May: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT

Our passive measurement technology allows us to see which programs are best are capturing eyes-on-screen attention. We looked back at the entire month of May and found that the following primetime programs ranked the highest. Highlights CBS’s “Training Day”, FX’s “The Americans”, and Netflix’s “Narcos” took the top spots This is the first time an FX program has […]

Reach alone doesn’t equal success

By: Dan Schiffman, CRO & Co-Founder, TVision Insights The initial promise for advertisers was to reach people, whether on newspaper, television, or the Internet. Without a way to truly measure human behavior or engagement, we created surrogates for success: circulation, ratings, impressions. They’re indicators of reach, sure, but it’s important to remember that these are […]

April: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT

Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of April and found that the following primetime programs ranked the highest for capturing attention. Highlights NBC’s “First Dates”, WE tv’s “Braxton Family Values”, and Amazon’s “The Grand Tour” took the top […]